ETC@USC’s Archive Working Group, a committee within its Adaptive and Virtual Production project, is releasing its most recent white paper, “Practical Cloud Archive,” an ongoing exploration of digital asset preservation challenges, proposing “a number of avenues to introduce cloud storage and cloud technology as part of an overall archive solution, without compromising the basic tenets of preservation.” Led by co-chair, Denis Leconte, VP of technology at Iron Mountain Entertainment Services, the paper is the next step toward the continuing process to study “more precise experimental data on cloud storage characteristics in terms of durability as measured using the fixity process” as discussed in the previous white paper, “Guideline for the Preservation of Digital Audio-Visual Assets in the Cloud.” Read more

Online film sales tool Cinemarket, a platform for international buyers and sellers, is launching Cineverse, which intends to make it possible to market and distribute films and associated items using NFT and blockchain technology. The company reportedly has about 300 films in the pipeline for its soft launch at the this month’s Berlin International Film Festival and is prepping for a major debut May 21 at the Cannes Film Festival. Cineverse is designed to be an open platform that uses social media tools to allow filmmakers and marketers to connect directly with audiences. Read more

Clearview AI is positioning itself for a major expansion that is already generating major controversy. At a December financial presentation, the New York-based firm reportedly predicted it will have 100 billion facial images in its database by the end of 2022 — or about 14 photos for each of the earth’s 7 billion people. And there is said to have been talk of surveilling gig economy workers, identifying people based on how they walk and remotely scanning fingerprints. While the company’s 34-year-old founder and chief exec Hoan Ton-That is careful to present the firm as a crime-fighting tool, its broader implications are chilling. Read more

A bipartisan bill to protect kids online was introduced Wednesday by Senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn (R-Tennessee). The Kids Online Safety Act (KOSA) would give parents more control over social media settings, add opt-out features and establish a “duty of care” that opens the door to liability and lawsuits. “Big Tech has brazenly failed children and betrayed its trust, putting profits above safety,” said Blumenthal. “This measure makes kids’ safety an Internet priority.” The bill follows a media blitz and months of Congressional hearings on the danger of social media to the mental and physical health of young users. Read more

Moving back toward an onsite experience, the Consumer Technology Association (CTA) hybrid format for CES 2022 opened to an anticipated reduced audience compared to previous years but continued its showcase of insightful and exciting product revelations and keynote addresses. With its own hybrid makeup, the ETC@USC team’s boots on the ground in Las Vegas and remote reporting in Los Angeles identified and covered four specific areas of activities — the multiverse, augmented reality, NFTs and artificial intelligence – as well as other CES tech trends, products, keynotes and highlights. ETC’s CES 2022 Report is now available online. Read more