By
Paula ParisiMarch 30, 2022
The audience for streaming audio continues to grow, and advertisers are taking notice. A 2021 survey found that 68 percent of U.S. listeners listened to digital audio in the previous month, compared to 47 percent in 2014. While streaming audio advertising still lags behind traditional radio, changes in consumer privacy policies at Apple and the effect that’s had on social media platforms has prompted brands and small businesses to explore their options. Roughly $5.7 billion will be spent on U.S. digital audio ads in 2022, up 14 percent over 2021, according to Interpublic Group’s Magna media unit. Read more
By
Paula ParisiMarch 29, 2022
Apple TV+ made history Sunday night as the first streaming service to win an Oscar for best picture when “CODA” took the top prize. The film’s title — an acronym for Children of Deaf Adults — won in all three categories in which it was nominated, sending Apple on its first-ever Academy Award victory lap. With its total of six nominations, Apple TV+ was a dark horse, as was “CODA,” upstaging Netflix and “The Power of the Dog,” the most nominated distributor and film, with 27 and 12 nods, respectively. Netflix earned just one Oscar, for Jane Campion’s direction of “The Power of the Dog.” Read more
By
Rob ScottMarch 29, 2022
YouTube recently announced that it plans to offer full seasons of ad-supported streaming TV series free of charge, a first for the Google video platform. The move will put YouTube in competition with a growing number of free streaming services such as IMDb TV, Peacock, Plex, Pluto TV, The Roku Channel, Tubi and Xumo. U.S. consumers can expect more than 4,000 free episodes to start, with up to 100 additional film and television titles to be added each week. The popular video site already offers more than 1,500 free, ad-supported movies, so the television content is expected to serve as a vital expansion of its streaming options. Read more
By
Paula ParisiMarch 29, 2022
Nimo Planet is garnering buzz for its entry in the smart glasses field. Designed for productivity, the $799 Nimo mixed reality eyewear is powered by a Qualcomm Snapdragon XR1 processor that has been described as turning the spectacles into “a mini-computer that sits on your head.” Relatively light at 120 grams, the lenses can display up to six 720p screens, suggesting it as a potential laptop replacement for traveling workers. The frame arms feature touch support and support voice commands. The glasses aren’t designed for intensive apps like Adobe Photoshop, but for basic productivity like word processing and project management. Read more
By
Paula ParisiMarch 28, 2022
The European Parliament and EU member states reached agreement Thursday on key points of the Digital Markets Act, a sweeping measure poised to reshape the technology landscape in Europe and potentially around the world. The DMA objectives are two-fold: reining in anticompetitive measures that advantage Big Tech over competitors and consumers, and putting teeth to the new rules. Considered the biggest digital regulatory expansion anywhere in decades, the proposal has been criticized for singling out U.S. firms like Amazon, Apple, Meta and Alphabet, all of which fall into the gatekeeper category targeted by the act. Read more