After an investigation by the Japan Fair Trade Commission (JFTC), Apple agreed to let Netflix, Spotify and some other companies use payment methods outside Apple’s App Store when users sign up for subscriptions. Analysts dub the move a “strategic retreat” from what has been a huge source of revenue for Apple. During Epic Games’ lawsuit against the tech giant, lawyers revealed that 81 percent of the App Store’s 2016 revenue came from games, 3 percent from music and 4 percent from other forms of entertainment. Read more

TikTok is pushing out its Creator Marketplace API, which allows partner firms to optimize campaigns using first-party data and platform integration. The Creator Marketplace aggregates TikTok’s influencers, sharing basic stats that helps them connect with brands that can then mount, manage, measure and track campaigns within the app. The new API takes this to a new level with features including demographic filtering and real-time campaign tracking. Formally debuted in June 2020, Creator Marketplace aggregates TikTok influencers with at least 10,000 followers and 100,000 video views in the last 30 days. Read more

Popular microblogging service Twitter plans to test new “social privacy” features in order to allow people to better control their identities and thus feel more comfortable using its social network. Among the features under consideration are the ability to edit followers’ lists and archive old tweets after an amount of time designated by the user, making it easier to hide tweets than a manual deletion. Staff researcher Svetlana Pimkina said Twitter determined through internal research that many Twitter users don’t understand the site’s privacy basics. Read more

Spotify has globally launched Blend, a two-party playlist generator designed for social listening. The feature allows both paid and free mobile users to tag-team song streams that can be shared across all platforms. Using the technology behind Spotify’s Family Mix and Duo Mix multi-person apps, this variation offers a twist; after creating a Blend participants receive a “taste match score” that reveals similarities and differences between the pair’s listening preferences and can compare their preferences to those of their friends. Read more

Warner’s pay-TV network Turner Classic Movies (TCM) is unveiling a new logo, colorful on-air promos, new sets for Ben Mankiewicz and other hosts, new openings for shows including “The Essentials” and “Noir Alley,” and new branding that explores the interplay between past and present cinema. The aesthetics update will not change the vintage movie collection but intends to “help the cable channel stay relevant and reach a wider audience.” TCM executives are also weighing the future of a linear cable channel in a growing streaming media ecosystem. Read more