San Francisco-based Unity Technologies, maker of the cross-platform Unity game engine has launched in beta Unity Gaming Services, a turnkey solution to make it easier to develop and maintain cross-platform multiplayer titles. New are tools for monetization, customer acquisition and player engagement. Statistics from a Unity study indicate 71 percent of multiplayer gamers do so from a mobile device, and 61 percent engage from consoles, while 40 percent say they play on both. The survey indicates 56 percent of Americans play multiplayer games, one in five having begun within the past year. Read more

The U.S. Treasury Department has issued guidelines specifying how to ensure virtual currency transactions comply with the government’s sanctions policies, a move by the Biden administration to thwart ransomware attacks, money laundering and other abuses. The new rules emphasize using geolocation tools that block IP addresses from sanctioned countries, ongoing monitoring of sanctioned entities and individuals and periodic review of transactions involving blacklisted virtual currency addresses. Treasury’s Financial Crimes Enforcement Network has had virtual currency rules in place since at least 2011, but this update gives the directives new teeth. Read more

Snapchat is blaming Apple’s new digital advertising policy for what it predicts will be a slow Q4. Changes including an iOS rule letting users opt-out of ads make it difficult for advertisers to test campaigns and measure results, Snapchat claims. The prediction came as Snap Inc. released Q3 results, announcing $1.067 billion for quarterly revenue, just short of the $1.07 billion expected. Snap exceed its Q3 goal for daily active users, which hit 306 million, beating by 5 million its Q2 estimate. Despite a 57 percent revenue year-over-year increase, Snap stock value dropped significantly. Read more

Nvidia is introducing its next-generation cloud gaming platform, GeForce NOW, which offers GeForce RTX 3080-class gaming online. GeForce NOW RTX 3080 will make available to users what Nvidia describes as “the most powerful gaming supercomputer ever built,” ready to take on Google Stadia and Xbox Cloud Gaming’s xCloud. Nvidia founder and CEO Jensen Huang said the company has spent the past decade improving GeForce NOW cloud gaming “to bring the best gaming platform to anyone with a computer,” thanks to second-generation GeForce NOW SuperPOD servers. Read more

PayPal is on an expansion path according to media reports of an offer to purchase of Pinterest at $70 per share in a $45 billion deal, mostly in stock. PayPal as of its most recent quarterly report, issued July 28, had $311 billion in receipts for Q2. PayPal’s share price fell 5 percent on the news, ending at $258.36 per share Wednesday. The move marks a decisive interest by PayPal to stake its claim in the space where content meets e-commerce. Pinterest, meanwhile, has launched a $20 million Creator Rewards fund and added more video features to its site. Read more