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CES: PxE Develops Camera Sensor That Captures Depth Info

Israeli startup PxE Holographic Imaging has developed a drop-in replacement sensor for any camera that holographically captures depth information without lidar or other hardware. Or more specifically, it augments any existing sensor with this capability, so any existing sensor OEM’s product can be adapted. Imagine face ID without an IR projector and sensor, your videoconference camera able to send a 3D image, or volumetric capture suddenly becoming more affordable. Extraordinarily, the physics appears to check out, and PxE demonstrated the technology to us at short- and room-size range in their CES suite at The Venetian Las Vegas. Read more

CES: In-Game Sponsorships, Gamified Promos Build Brands

During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Read more

CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Read more

Microsoft AI Forecast Includes $80B in Data Center Spending

Microsoft anticipates spending $80 billion to construct AI data centers in fiscal 2025, which ends in June. More than half of that investment will fund U.S. infrastructure, according to company Vice Chair and President Brad Smith. The move aims to keep Microsoft, which owns a stake in OpenAI, a leader in artificial intelligence, and bolster the nation’s position in the global AI race, which Smith says it currently leads, “thanks to the investment of private capital and innovations by American companies of all sizes, from dynamic startups to well-established enterprises.” Read more

CES: CTA Futurist Predicts the Impact of Latest Tech Trends

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Read more

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