Microsoft continues to merge the desktop PC and game console experience by making its updated Chromium-based Edge browser available for Xbox One and Xbox Series X/S platforms. The update lets Xbox owners stream Google Stadia games and access Steam PC or web games like “Krunker” or “QuakeJS” from the comfort of a browser housed within your console dashboard — no third-party hardware or software hacks required. Users can also access subreddits, social media and Discord on the web to join voice calls and text channel chats with mouse and keyboard support on current and last-gen Xbox consoles. Read more

Nearly 25 years after the first “Men in Black” film became a smash hit, grossing $588 million worldwide, location-based immersive virtual reality company Dreamscape — in conjunction with Sony Pictures Virtual Reality (SPVR) — is rebooting the alien-fighting adventure at its flagship location in Westfield Century City. On Friday, October 1, “Men In Black: First Assignment” will invite thrill-seekers to outfit as agents, swap Will Smith’s Ray-Bans for a VR headset and battle intergalactic invaders. It’s seen as something of a bellwether as to the public’s appetite for location attractions amidst COVID-19’s lingering Delta variant. Read more

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Read more

Chinese online game companies are falling in line with Xi Jinping’s government mandate to curb negative influences on the country’s youth, vowing to self-police the workarounds kids have found to circumvent regulatory limits on play-time. In August, China banned persons under 18 from playing video games more than three hours each week. More than 200 game firms including Tencent and NetEase say they will comply with regulations announced by China’s National Press and Publication Administration and take steps to ensure the rules are enforced. The NPPA suggested use of facial recognition to accomplish that goal. Read more

A poll conducted by the bipartisan Future of Tech Commission indicates that 80 percent of registered U.S. voters would like to see the federal government take a more aggressive approach to regulating tech giants. The poll found that respondents agreed the government “needs to do everything it can to curb the influence of Big Tech companies that have grown too powerful and now use our data to reach too far into our lives.” In addition, 84 percent of voters say they are “very nervous” about the effect social media has on children. The Commission hopes the findings will help persuade policymakers to regulate the power of Internet platforms. Read more