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Ireland Slaps Facebook’s WhatsApp Service with GDPR Fine

In its first major ruling against social media giant Facebook, Irish authorities fined the company’s WhatsApp messaging service almost $270 million (225 million euros) under the General Data Protection Regulation (GDPR). Those authorities stated that WhatsApp was not transparent about how data collected by those using the app is shared with other Facebook properties, including Instagram. WhatsApp said it would appeal the decision. Since established three years ago, the GDPR has not resulted in any major fines or penalties for Facebook until now. Read more

Apple Allows Reader Apps to Use Outside Payment Systems

After an investigation by the Japan Fair Trade Commission (JFTC), Apple agreed to let Netflix, Spotify and some other companies use payment methods outside Apple’s App Store when users sign up for subscriptions. Analysts dub the move a “strategic retreat” from what has been a huge source of revenue for Apple. During Epic Games’ lawsuit against the tech giant, lawyers revealed that 81 percent of the App Store’s 2016 revenue came from games, 3 percent from music and 4 percent from other forms of entertainment. Read more

TikTok Creator Marketplace Connects Brands and Influencers

TikTok is pushing out its Creator Marketplace API, which allows partner firms to optimize campaigns using first-party data and platform integration. The Creator Marketplace aggregates TikTok’s influencers, sharing basic stats that helps them connect with brands that can then mount, manage, measure and track campaigns within the app. The new API takes this to a new level with features including demographic filtering and real-time campaign tracking. Formally debuted in June 2020, Creator Marketplace aggregates TikTok influencers with at least 10,000 followers and 100,000 video views in the last 30 days. Read more

Twitter Plans to Test Social Privacy Features for User Control

Popular microblogging service Twitter plans to test new “social privacy” features in order to allow people to better control their identities and thus feel more comfortable using its social network. Among the features under consideration are the ability to edit followers’ lists and archive old tweets after an amount of time designated by the user, making it easier to hide tweets than a manual deletion. Staff researcher Svetlana Pimkina said Twitter determined through internal research that many Twitter users don’t understand the site’s privacy basics. Read more

Spotify Deploys ‘Blend’ Feature to Enable Sharing of Playlists

Spotify has globally launched Blend, a two-party playlist generator designed for social listening. The feature allows both paid and free mobile users to tag-team song streams that can be shared across all platforms. Using the technology behind Spotify’s Family Mix and Duo Mix multi-person apps, this variation offers a twist; after creating a Blend participants receive a “taste match score” that reveals similarities and differences between the pair’s listening preferences and can compare their preferences to those of their friends. Read more

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