Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Read more

Twitter is tweaking its Birdwatch crowdsourced fact-check feature, adding aliases so contributors can conceal their identities when notating someone’s tweet. The company says its goal in having people append anonymously is “keeping focus on the content of notes rather than who’s writing them,” reducing bias and tempering polarization. To ensure aliases don’t overshadow accountability, all Birdwatch accounts now have profile pages that aggregate past contributions, and the ratings those contributions received from other Birdwatchers, accruing credibility to contributors whose notes and ratings are consistently found helpful by others. Read more

Google Cloud recently unveiled a new AI-powered service product named Bot-in-a-Box. The feature, available via Google Cloud Platform (GCP) Business Messages, will help enterprises easily manage conversations with their customers. Bot-in-a-Box creates chatbots that can naturally respond to customers’ questions by using Google’s Dialogflow software. The conversational bot does not require any additional coding but will learn directly from businesses’ customer service data. The new product is expected to cut the customer service budget for businesses and improve the service level of chat function on GCP Business Messages. Read more

During the COVID-19 pandemic, Amazon not only added workers to keep up with surging demand, it nearly doubled the size of its fulfillment network, adding 450 new facilities for storage, sorting and shipping, according to MWPVL International, a supply chain logistics consultancy. The e-commerce giant now has 930 facilities across the U.S. where it employs more than 950,000 people, according to its Q2 earnings report. While it’s hiring and infrastructure expansion have largely been concentrated near big cities, which helps mitigate supply-chain disruptions while also speeding shipping times, Amazon is still urging holiday shoppers to order early. Read more

Twitter founder Jack Dorsey has resigned as the company’s CEO, with chief technology officer Parag Agrawal promoted to fill that slot. Dorsey, who was concurrently serving as CEO of financial services firm Square and has recently become active in cryptocurrency, will retain his Twitter board seat until expiration of his term at the 2022 shareholders meeting. “I want you all to know that this was my decision and I own it,” Dorsey said in a tweet yesterday. “There aren’t many companies that get to this level. And there aren’t many founders that choose their company over their own ego. I know we’ll prove this was the right move.” Read more