Intel chief executive Pat Gelsinger revealed it may take two years to ramp up chip production, while Advanced Micro Devices chief executive Lisa Su noted that her company is prioritizing high-end chips found in a PlayStation 5 game console or Nvidia GeForce RTX 3080 graphics card over “lower-powered parts.” The auto manufacturing sector has been hit hard by the semiconductor shortage — with some indicating no end in sight. At John Deere, chief technology officer Jahmy Hindman said that he expects “we’re into this for the next 12 to 18 months.”  Read more

Google has unveiled the Play Media Experience Program, offering app developers “additional discovery and engagement opportunities across devices” and a “service fee of 15 percent for all applicable earnings.” The company said the program is the global expansion of a previous invite-only program that it had never publicly revealed. Amazon and Apple apparently had similar programs that they’ve expanded, but Google’s program is distinct in that it asks developers to support Google TV, Wear OS, Android Auto and its other platforms. Read more

After announcing that it planned to end third-party cookies for its Chrome Internet browser in early 2022, Google advanced the date to late 2023 in response to pushback from advertisers, privacy advocates and regulators. The company said the delay of almost two years will allow more time for these groups to adapt to new technologies it’s developing that will continue to allow targeted advertising. The issue highlights the tension between the $455 billion online advertising world and Big Tech’s attempts to add more privacy. Read more

Despite significant lobbying efforts by technology companies, the House Judiciary Committee approved the Ending Platform Monopolies Act, the final of six bills proposed to restrict Big Tech’s dominance. The Committee also approved the American Choice and Innovation Online Act, which would ban Big Tech from advantaging their own products, disadvantaging rivals or discriminating between “similarly situated” business users and another bill that would require them to make it easier for users to transport their data to other platforms. The bills still must be approved by the House and Senate to become law. Read more

Microsoft unveiled Windows 11, almost six years after the introduction of Windows 10, the world’s most widely used PC operating system with 1.3+ billion devices. Windows 11 will be offered as a free update around the holiday season. Even as Microsoft has seen major growth in its Azure cloud services, Windows still represents 10+ percent of the company’s revenue. At the Windows 11 event, Microsoft executive Panos Panay stated that, unlike Apple, its Microsoft Store app marketplace lets developers use Microsoft’s payment system for a 12 percent cut or use their own. Read more