Google will reportedly soon let Android users opt out of being tracked by apps, a move recently taken by Apple. Industry watchers were tipped off by a Google support page detailing the new option and an email to developers announcing a Google Play app store policy change to be introduced later this year. The feature will turn off sharing for the advertising ID, which Android users can already manually reset, and also allow users to opt out of any alternative device identifiers used to track activity across apps. The news leaked several days prior to Apple’s June 7 WWDC21 event. Read more

At Facebook’s annual F8 developer conference, chief executive Mark Zuckerberg stated that the company would “refocus” on the developer community by spotlighting technologies that “enable developers and businesses to build and grow” on its platforms. The company announced, for example, that the Messenger API for Instagram is now available to all developers. It’s also adding third-party tools to its Facebook Business Suite, which was launched last year. Going forward, PyTorch will be Facebook’s default AI platform.

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At Baylor University’s Research and Innovation Collaborative (BRIC), Baylor film and digital media professors Corey Carbonara and Michael Korpi and senior research scientist Gary Mandle introduced 6P Color, the fruits of three years of research into exploring the creation of a wider color gamut image. The daylong virtual and in-person event was also the flagship launch of SMPTE+, the organization’s new channel for content and networking, introduced by SMPTE president Hans Hoffman and executive director Barbara Lange. “Expanding the Color Universe: The Next Frontier in Imaging” was the inaugural event in the new SMPTE+ Series. Read more

TMS Consulting president Jim DeFilippis, who co-chaired the 6P Color program with Baylor University senior research scientist Gary Mandle as part of the SMPTE+ Series, moderated a discussion about the limits of the RGB color system. XStream member Gary Feather focused on display technology, noting that manufacturers have solved brightness and resolution issues for displays, but not color gamut. “It’s complex,” he said. “But color gamut has headroom to expand” to offer a better toolset for storytelling. “Let’s take that step to move beyond the [RGB] triangle,” he urged. Read more

The European Commission, the executive branch of the European Union, announced a proposal yesterday to create a European Digital Identity system that would “be available to all EU citizens, residents and businesses in the EU.” The goal is to enable citizens who are interested “to prove their identity and share electronic documents from their European Digital Identity wallets with the click of a button on their phone.” In addition, these citizens would “be able to access online services with their national digital identification,” that would be recognized throughout European Union’s Member States. Read more