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Google Plans to Swap Cookies for Another Targeted Ad Tech

Google is making its first moves to adopt the Federated Learning of Cohorts (FLoC) tracking system by 2022. FLoC allows advertisers to target ads without exposing individuals’ personal data but, instead, groups people by similar interests, such as football fans, retired travelers or truck drivers. Google group product manager, user trust and privacy Chetna Bindra explained that, “this approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Read more

FCC Approves New Connectivity Fund for Schools, Libraries

The FCC unanimously agreed to enact the $7.17 billion Emergency Connectivity Fund Program to provide resources for U.S. schools and libraries to buy laptops, tablets, Wi-Fi hotspots and broadband connections for online learning during the pandemic. Starting on May 12, the program, part of President Joe Biden’s $1.9 trillion American Rescue Plan Act, will also provide $50 per month to low-income households and $75 to households on Native American lands to pay for broadband services and $100 towards buying a laptop or tablet. Read more

Pentagon Considers Ending JEDI, Enabling Bigger Role for AI

The Pentagon may end the JEDI (Joint Enterprise Defense Infrastructure) cloud-computing project, awarded to Microsoft in 2019. Since then, it has been in litigation with Amazon, which was passed over for the $10 billion contract that will consolidate the Pentagon’s array of data systems and provide access to real-time information. The Defense Advanced Research Projects Agency (DARPA) is also exploring the use of artificial intelligence in automating military systems, including weapons. Read more

ViacomCBS: Q1 Profit Jumps, More Content for Paramount+

ViacomCBS, owner of CBS, Showtimes and Nickelodeon, reported Q1 revenue surged 14 percent year-over-year to $7.41 billion, up from almost $6.5 billion. Its attributable net income also rose 79 percent to $899 million, compared with $501 in the same quarter last year, for $1.42 per share versus last year’s 81 cents a share. The company’s total streaming subscriber base is 36 million, an addition of 6 million global streaming subscribers, and, led by Paramount+, streaming revenue rose 65 percent to $816 million. Read more

Fox Corp Quarterly Figures Exceed Wall Street Expectations

In the quarter ending March 31, Fox Corporation saw its year-over-year profit increase sevenfold to $567 million, with a 6.5 percent drop in revenue to $3.2 billion. The numbers exceeded Wall Street estimates. Earnings per share were 88 cents, ahead of analyst expectations of 58 cents. Fox chief executive Lachlan Murdoch reported that exiting “Thursday Night Football” a year early would lift earnings from $350 million to $400 million, which would help finance the 13-year deal that the company struck to continue broadcasting Sunday NFL games. Read more

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