As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Read more

More than 60 percent of eligible Instagram users have enabled interoperability between that platform and Facebook Messenger, said Facebook vice president and head of Messenger Stan Chudnovsky, who added the rate is “beating our expectations in terms of how fast and how many people are upgrading.” “People are definitely buying into the convenience,” he noted. The cross-app communication began rolling out in September 2020. Facebook plans to add end-to-end encryption but neither app is expected to be encrypted until next year. Read more

Independent developer Wolfire Games, a digital storefront for bundled games, has filed a lawsuit against Valve, claiming that the 30 percent commission it charges in its Steam Store is monopolistic and anticompetitive. According to Wolfire, Valve controls about 75 percent of the entire PC gaming market, earning an estimated $6 billion in annual revenue from its 30 percent commission. The lawsuit follows Epic Games’ suit against Apple, currently in court, and Microsoft’s decision to slash its own commission fee. Read more

The Facebook and Instagram accounts of Donald Trump will remain indefinitely suspended. Facebook’s independent Oversight Board, launched in October 2020, ruled this morning to uphold the social media giant’s January decision to suspend the accounts of then-President Trump in the wake of the U.S. Capitol insurrection. However, suggesting that an indefinite suspension “was not appropriate,” the Board “insists” that Facebook review the matter within six months, “to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.” Read more

Gray Television inked a deal with Meredith Corporation to acquire 17 TV stations for $2.7 billion, bringing its number of outlets to 101 stations serving 113 markets and reaching 36 percent of U.S. TV households. It is acquiring Meredith TV stations in Atlanta; Phoenix; Nashville; Portland, Oregon and other mid-sized markets. Meredith is refocusing its efforts on magazine publishing and digital assets. Gray will become the No. 2 U.S. broadcaster after Nexstar, with its 116 stations reaching 62 percent of U.S. TV households.

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