Top Stories

LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Read more

Esports and VR Games Expected to Benefit from 5G Speeds

Video game competitions played before live and online audiences, known as eSports, has become a booming market, and 5G is poised to ramp up its popularity. Among Big Tech companies, Intel and Ericsson stated that 5G will increase the realism of game imagery and action and potentially allow more players from different venues to compete in a single event. Virtual reality games will also benefit from 5G’s dramatically increased speeds and will permit lighter form-factors than today’s bulky backpacks stuffed with computers. Read more

Coalition Says No to Internet Company Shields in Trade Deals

Public Citizen, Color of Change and the Center for Digital Democracy are three of the 16 public interest groups that sent a letter to President Joe Biden warning that liability protections for Internet companies in trade agreements will cripple efforts to hold such companies accountable for user content. At the American Economic Liberties Project, which also signed the letter, policy director Morgan Harper said that such a ratified trade deal could confirm and propagate controversial legal protections for Internet companies. Read more

EU Nations and UK Accuse Clearview AI of Privacy Violations

Clearview AI, the facial recognition tool based on a database of faces scraped from Facebook and elsewhere, is facing several legal complaints from privacy watchdogs in Austria, France, Greece, Italy and the United Kingdom. The complaints, originally filed by privacy advocates, state that Clearview AI violates privacy protections established under the GDPR data privacy law and its UK equivalent. The New York City-based company claims to have helped thousands of U.S. law enforcement agencies arrest criminals and predators. Read more

Apple Still Leads Wearables Market, Small Rivals Fuel Growth

IDC reported that 100+ million wearables — including smartwatches, fitness trackers and AR glasses — shipped in Q1, a record-breaking number, especially in what tends to be a slow period. Q2 this year has also seen a 34.4 percent increase in sales year-over-year. The research firm revealed that Apple leads the sector, with a market share of 28.8 percent, followed by Samsung at 11.3 percent, Xiaomi at 9.7 percent and Huawei at 8.2 percent. After that, the next player is India’s boAt, which has a market share of 2.9 percent. Read more

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