Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Read more

From exercising in outer space to navigating via Google Earth VR, HTC has made inroads with its Vive headsets. The new mixed reality model, the Vive Focus Vision XR, has color passthrough and 2448 x 2448 resolution per-eye. Aiming squarely at the enterprise and high-end gaming markets, it accommodates tethered PCVR or standalone play, while IPD eye tracking makes it suitable for high-volume environments, like training or industrial use. Available for $999 for the consumer platform and $1,299 for enterprise, this latest iteration in the Focus Vision series is also made for location-based experiences. Read more

After previewing its Windows App unified gateway last year, Microsoft is now rolling it out wide. This means accessing the Windows operating system from mobile devices is intended to increase productivity via a cloud-based workflow. The Windows App is now generally available on Windows, macOS, iOS, iPadOS, and via web browser, and in public preview for Android. Microsoft couches the app as a secure way “to connect to Windows across Windows 365, Azure Virtual Desktop, Remote Desktop, Remote Desktop Services, Microsoft Dev Box, and more.” Read more

Eight of the largest cinema chains in the U.S. and Canada have committed to investing more than $2.2 billion to modernize theaters over the next three years. The announcement was made by the National Association of Theatre Owners (NATO), which says the eight investors represent over 21,000 screens and 67 percent of the box office. The funds will be used to improve everything from picture and sound to air quality, dining, concessions and additional entertainment options. “This investment reflects that commitment in a tangible way that every moviegoer will see and enjoy,” said NATO President and CEO Michael O’Leary. Read more

Amazon will become the newest member of the Motion Picture Association (MPA), a move that is likely to have significant ramifications as the e-commerce giant throws its weight behind the global entertainment trade and lobbying organization. As the parent of both the Prime Video streaming service and MGM Studios, as well as the force behind Amazon Web Services, the company has clout across both entertainment and technology at a level that is unparalleled among MPA principals. At $2 trillion, it becomes the largest MPA member by market cap. Netflix, which joined in 2019, is capped at $300 billion. Read more