Top Stories

Google and Microsoft End Truce as Ad Tech Battle Heats Up

The five-year truce between Google and Microsoft has broken down. Sources say that neither company is interested in renewing the former alliance. Microsoft wants marketers to have equal access to search engines when they build campaigns with Google technology, but Google believes that, in fact, Microsoft sees it as a threat to Microsoft’s Azure cloud computing and Office productivity businesses. Both companies are now “handing ammo” against each other to regulators, a strategy that might backfire on both of them. Read more

Instagram Aims to Help Creators Monetize Exclusive Content

Instagram head Adam Mosseri posted a video to his Instagram and Twitter accounts explaining that the former is no longer a photo-sharing app. Instead, he said, after seeing the success of entertainment and video on TikTok and YouTube, he plans to “lean into entertainment” by focusing on “Creators, Video, Shopping and Messaging.” Instagram is also creating its own version of Twitter’s Super Follow, which will allow online creators to publish — and monetize — exclusive content on Instagram Stories available only to their fans. Read more

Legislators Planning to Revamp Antitrust Laws for Digital Era

U.S. antitrust laws date back to the days of Big Oil. When a federal judge this week dismissed antitrust lawsuits brought against Facebook by the Federal Trade Commission and 48 states, experts called for a modernization of the laws themselves. The judge who dismissed the lawsuits said that the FTC didn’t prove its claim that Facebook was a monopoly and the states brought their case too long after Facebook’s acquisitions of Instagram and WhatsApp. Representative David Cicilline (D-Rhode Island) said the U.S. needs a “massive overhaul of our antitrust laws.” Read more

YouTube Theater Will Debut This Summer in Hollywood Park

The three-story, 6,000-seat YouTube Theater will open mid-summer in Inglewood, California near SoFi Stadium and American Airlines Plaza, to host live entertainment and YouTube award shows, creator events, eSports competitions, concerts and more. The theater is the fruit of a 10-year naming rights agreement struck between Hollywood Park, a development backed by Los Angeles Rams owner Stan Kroenke, and Google’s YouTube. Financial terms were not disclosed. YouTube Theater will offer the company another way to build brand awareness. Read more

SpaceX Starlink Internet Slated to Go Live Globally in August

Space Exploration Technologies Corporation (SpaceX) has already launched 1,500+ satellites for Elon Musk’s broadband Internet network Starlink that is currently available in about a dozen countries. According to Musk, who spoke at the Mobile World Congress this week, Starlink will be beaming Internet everywhere in the world except polar regions by August. He added that Starlink should have about 500,000 users within the next 12 months and that SpaceX will have invested between $5 billion and $10 billion before cash flow becomes positive. Read more

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