By the end of this month, Google will update its site with a new “page experience” designed to limit user frustration that results from slow-loading sites. Google will assess websites via three core web metrics, giving preference and higher placement to those that offer 1) secure connections, 2) lack of intrusive elements such as pop-ups and 3) are mobile-friendly. Publishers have expressed concern about this expected update, but some experts, such as RustyBrick chief executive Barry Schwartz, say the “overall impact” will be minimal. Read more

Google’s YouTube revealed a plan to release improvements to its search functionality that will use visual appeal to provide a better sense of what videos contain, making it easier and more efficient for users to find their desired video content. In the YouTube app, both the Android and iOS versions, users will be able to see a snippet of video rather than a mere thumbnail while scrolling through the content. A section below the videos will also show all chapters, if relevant, enabling the user to click on a specific chapter of the video. Read more

Retail giant Walmart, which perfected the business model of driving down costs to dominate the market, has been surpassed by e-commerce leader Amazon, which just became the largest retail seller outside of China. Driven by a surge in online shopping during the global COVID-19 pandemic, Amazon raked in $610+ billion over the year ending in June, according to FactSet. Walmart just posted sales of $566 billion for the year ending in July. Both are eclipsed by Chinese online retailer Alibaba, the world’s top seller. Read more

Google revealed its work on a new AI-enabled Internet search tool dubbed MUM (Multitask Unified Model), which can “read” the nuances globally of human language. The company says that users will be able to find information more readily and be able to ask abstract questions. MUM is not yet publicly available but Google independently used it for a COVID-19 related project. Vice president of search Pandu Nayak and a colleague designed an “experience” that gave in-depth information on vaccines when users searched for them. Read more

Faced with new tax rules for cryptocurrencies, Ashton Kutcher, Elon Musk and Square chief executive Jack Dorsey were among those who brought the fight to Washington. They and others in the industry including lobbyists, executives and trade group officials reached out to Congress over a provision in the massive new infrastructure bill that would “expand and strengthen tax enforcement of crypto transactions.” Dorsey “brought the Twitter heat” over the issue, igniting a grass roots reaction among thousands of crypto enthusiasts. Read more