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HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 2

In a conversation on cloud-enabled virtual production during the HPA Tech Retreat, Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical asked how those interested in virtual production can retool existing skills. ETC@USC senior consultant Erik Weaver stated that participating in Epic Games’ Unreal Fellowship program was “an eye-opening experience.” “Understanding what a blueprint is and how to put things in a timeline gave me a fundamental understanding,” he said. “I highly recommend watching all the videos you can on Unreal and start walking through the tutorials.” Read more

New NFL Deal Is Part of Amazon’s Plans to Increase Content

Amazon inked a deal to make its Prime Video service home to the National Football League’s “Thursday Night Football” by 2023. Amazon paid an “average annual fee” of about $1 billion, making it the company’s biggest such deal to date. Currently, Amazon ranks third in digital advertising, after Google and Facebook, but the exclusive NFL games will likely supercharge viewing and advertising. Recently, Amazon also signed deals to put its free ad-supported IMDb TV into more homes and ordered a spin-off of popular show “Bosch.” Read more

Facebook’s Red Team X Finds Bugs in Third Party Products

Facebook’s Red Team is tasked with spotting vulnerabilities on the platform before hackers do. Many tech companies have similar red teams but, at Facebook, Red Team manage Nat Hirsch and his colleague Vlad Ionescu saw an opportunity to do more after COVID-19 hit. Established last spring and headed by Ionescu, Facebook’s Red Team X both works independently with its internal, original Red Team and looks into weaknesses of third-party products that represent a potential threat to its own platform. Read more

HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 1

Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical moderated a discussion during the HPA Tech Retreat on what’s been learned about cloud-enabled virtual production during the COVID-19 pandemic. He also noted that Epic Games’ Unreal Engine has published a field guide to virtual production that focuses on the work being done in pre-production and post. Joining the conversation was ETC@USC senior consultant Erik Weaver, Solstice Studios chief technology officer Edward Churchward and Mo-Sys Engineering technical director James Uren. Read more

Google Joins Apple in Reducing App Store Commission Fees

Google is following in Apple’s footsteps by lowering the commissions it charges app developers in its Google Play Store. Apple and Google, currently the primary marketplaces for apps, charge developers 30 percent for app sales and in-app purchases. Now, beginning in July, Google stated it will lower the traditional fee to 15 percent for the first $1 million developers earn. That is slightly different than Apple’s plan, which is to lower its rate to 15 percent for developers who generate less than $1 million in annual sales. Read more

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