Rony Abovitz, who stepped down as chief exec of augmented reality company Magic Leap in 2020, is now heading Sun and Thunder, a startup focused on synthetic characters and interactive storytelling made possible by spatial computing. That latter goal leans into the work Abovitz did at Magic Leap to create mixed reality experiences. Abovitz said Sun and Thunder is building its own technology platform, the TREX101, and output isn’t tied to any specific media or platform. Meanwhile, Magic Leap is now headed by former Microsoft executive Peggy Johnson. Read more

When Facebook launched Groups in 2019, it was intended to be, per chief executive Mark Zuckerberg, the “heart of the app.” This last August, however, its own data scientists warned about “blatant misinformation and calls to violence” in the site’s top “civic” Groups. Facebook was aware of the problems for years but accelerated plans to make actual changes after rioters broke into and vandalized the U.S. Capitol on January 6. The Groups in question, dedicated to politics, together reached “hundreds of millions of users.” Read more

On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short. The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel. Read more

The World Economic Forum (WEF), in partnership with 100+ organizations, debuted its Global AI Action Alliance with the mission to “harness the transformative potential of artificial intelligence by accelerating the adoption of trusted, transparent and inclusive AI systems globally.” Its steering committee includes IBM chief executive Arvind Krishna and International Trade Union Confederation general secretary Sharan Burrow, with multinational organizations OECD and UNESCO. The Alliance is the recipient of $500,000 from a Patrick J. McGovern Foundation $40 million grant to support AI and data projects. According to PwC, AI could contribute $15+ trillion to the world economy by 2030. Read more

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Read more