Clubhouse, the popular audio chat app, has inspired other social media platforms to follow in its footsteps. In the process, the nascent audio creation space now has its own influencers. In response, 40 audio creators have established the Audio Collective to serve this cohort. The Collective has positioned itself as a one-stop shop for event planning, brand consulting, support and community. The founders also plan to ask Clubhouse for better moderation policies, insights and performance metrics as well as monetization tools. Read more

Facebook, Twitter and Snap have built successful online hangouts and monetized them via targeted ads. Discord, a chat app that got its start in 2015 as a way for videogamers to talk, however, doesn’t carry ads but has tripled its revenue by selling subscription access to exclusive content. Discord co-founder and chief executive Jason Citron said the company avoided advertising because it would be “too intrusive” and consumers don’t like it. He also stressed that people use Discord to hold real-time conversations, which has numerous personal and business applications. Read more

NBC News is debuting two program hours on NBC News Now, its live streaming service. From NBC owned and operated station WRC-TV in Washington, DC, former anchor Aaron Gilchrist will headline a 12:00-2:00 PM slot Monday through Friday that will also be available on NBCUniversal’s streaming hub Peacock. The show will focus on breaking news, supplemented by stories from journalists in the field. The new program boosts NBC News Now to 10 live original hours daily. NBC News also produces “dozens of hours” daily for MSNBC. Read more

Feature film “Songbird,” directed by Adam Mason, is a thriller based on the COVID-19 pandemic. Shot last summer in Los Angeles, the production used new camera-to-cloud technology that enabled remote participation — including live feedback — by any crew member that couldn’t be on set. Cloud-based video review company Frame.io had been working on the concept, streaming footage from connected cameras over 4G or LTE to remote crew. The company’s C2C solution launches this month. “Songbird” co-producer Max Votolato dubbed it “like having a video village in your pocket.” Read more

In its year-end report, the Recording Industry Association of America (RIAA) stated that, in the U.S., recorded music revenues grew 9.2 percent to $12.2 billion at estimated retail value, the fifth consecutive year of growth. Paid subscription services, ad-supported on-demand platforms and digital radio added $10.1 billion in revenue, a 13.4 percent jump. Paid subscriptions to on-demand services such as Apple Music and Spotify represented the majority of recorded music revenue, growing 14.6 percent to $7 billion in 2020. Read more