By
Debra KaufmanMarch 8, 2021
Last week, the Arizona House of Representatives voted 31-29 to pass HB 2005, requiring app stores to allow app developers to use their own payment processing systems. Apple and Google, which have banned developers from doing so, have reaped 15-30 percent from every purchase made from an app in their stores. The bill’s House passage is considered a victory for the non-profit Coalition for App Fairness (CAF). To become law, the Arizona Senate has to approve the proposed legislation. Arizona governor Doug Ducey still has the option to veto it. Read more
By
Debra KaufmanMarch 8, 2021
Digital payment firm Square is spending $297 million in cash and stock for a majority share of the subscription-based Tidal streaming music service. Tidal owner Jay-Z, born Shawn Carter, will join Square’s board. Now, musicians on Tidal will be able to use Square’s Cash App payment service to digitally store and transfer money. Square hardware lead Jesse Dorogusker, who will temporarily lead Tidal, said, “we’re interested in a 360-degree view of artists as small-business owners,” noting live performances, merchandise and collaborations. Read more
By
Debra KaufmanMarch 8, 2021
Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Read more
By
Debra KaufmanMarch 5, 2021
Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Read more
By
Debra KaufmanMarch 5, 2021
Netflix just added First Laughs to its iPhone app, offering comedy clips from movies, TV shows and its own stand-up comedy specials, with the full-screen vertical video running via an auto-playing feed. The company stated it will debut up to 100 curated clips per day. Fast Laughs also includes social features and lets users add titles to their watch list or start watching a program immediately. The length of each video segment will run from about 15 seconds to up to 45 seconds or longer. The idea of watching content on the go echoes TikTok and the now defunct Quibi. Read more