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CES: LG Unveils Transparent OLED Screen for Smart Homes

During CES 2021, LG Display showcased its latest OLED display: a 55-inch screen with 40 percent transparency, up from past transparent LCDs that only reached 10 percent transparency. This OLED display, with built-in Sound Solution technology speakers embedded in the frame, is intended to be placed at the foot of a bed where it can rise up — partially or fully — to show videos while still enabling a view of what’s on the other side. LG is positioning the set as a smart home device, although the company believes the technology has numerous public applications as a next-gen display. Read more

FAA Greenlights First Automated Commercial Drone Service

The Federal Aviation Administration (FAA) has approved the first fully automated commercial drone flights, giving permission to Marlborough, Massachusetts-based American Robotics. The FAA’s decision limits automated drone operation to rural areas and altitudes below 400 feet. In Israel this June, Pizza Hut will test delivering pies via drones to makeshift “government-approved landing zones,” such as parking lots. From there, delivery drivers will take the pizzas the last mile to customers’ homes. Read more

CES: Snapshot of All-Digital Show’s Announcements, Trends

CES 2021 concluded last week in the wake of a challenging year marked by political unrest, social upheaval and a global pandemic that continues to impact our personal and professional lives. And much like all that we’re juggling in our current COVID world, the all-digital format of this year’s CES presented a number of unique challenges, most notably how to determine which products and services are most relevant to an M&E audience without the benefit of interacting up close in person. We’re still working our way through information from nearly 2,000 companies and will continue to report our findings on ETCentric. In the coming weeks, ETC will also publish a comprehensive overview of the show with a focus on four dynamic themes, rather than trends: Adaptation, Change, Snapback and Opportunity. In the meanwhile, we provide this snapshot of some of the key products, technologies, trends and announcements. Read more

TOMORROW: ETC Digital Town Square on Virtual Production

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Read more

CES: Panasonic Debuts New OLED TV with Surround Sound

Panasonic unveiled its flagship JZ2000 OLED TV, following last year’s HZ2000 4K OLED TV. Both feature support for Dolby Vision and HDR10+ but the JZ2000 now supports “ambient-aware” versions of both formats — Dolby Vision IQ and HDR10+ Ambient — which adjust HDR brightness in response to light levels around the TV, especially useful for daytime viewing. The Panasonic JZ2000 also features 360° Soundscape Pro, which supports side-firing speakers for Dolby Atmos, resulting in better support of multidirectional sound. Read more

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