Promise is a new entertainment studio launched around the potential of generative AI. The Los Angeles-based startup is developing a multiyear slate of films, TV shows and media in “new formats.” With funding led by Peter Chernin’s North Road Company and Andreessen Horowitz, Promise vows to set “a new standard for high-quality storytelling enabled by AI.” The firm is also working on new tools to optimize the generative workflow. The first product, MUSE, “integrates the latest GenAI technology throughout the creative process in a streamlined, collaborative, and secure production environment.” Read more

Microsoft has two new chips designed for data centers. The Azure Boost DPU is Microsoft’s first data-specific chip, or data processing unit, and is designed to work with high efficiency and low power. Microsoft anticipates DPU-equipped Azure servers will be able to run storage workloads at four times the performance of those currently in place while reducing power consumption by three times. The Azure Integrated Hardware Security Module (HSM) chip allows cryptographic security keys and encryption keys to be contained in secure modules “without compromising performance or increasing latency.” Read more

After more than a decade, Apple has released Final Cut Pro 11, its first major update to the non-linear editing app. New features include AI-powered masking, spatial video editing for projects destined for the Apple Vision Pro and the ability to generate captions directly in the timeline, as well as some general workflow improvements. Final Cut Pro 11 is free for current users while newbies will pay $299 for a one-time purchase. Improvements have also been made to Final Cut Pro for iPad and Final Cut Camera, adding new creative options across Mac, iPad and iPhone. Read more

Nvidia has taken the wraps off Omniverse Blueprint, a real-time physics engine designed to create digital twins. The software is optimized for computational fluid dynamics (CFD), allowing virtual exploration and refinement of objects that must function in the real world — things like automobiles, airplanes, ships — that are put to everyday use and tasked for production in the field and on set. One of the first use cases is a virtual wind tunnel that lets users simulate and visualize fluid dynamics at interactive speeds, even when changing the vehicle model as it navigates the tunnel. Read more

Hangout is a new service that wants to make enjoying music more of a social experience. The platform, from Turntable Labs, is available on iOS, Android and the Web. At launch, Hangout offers more than 100 million songs, available to stream globally as a result of deals with Universal Music Group, Sony Music Entertainment and Warner Music Group as well as indie rights group Merlin. Users can select an avatar and invite friends to their personal ‘hangout’ space, taking turns playing songs from their favorite artists in the virtual DJ booth. Read more