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Free Adobe Content Authenticity Web App Shields Against AI

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Read more

Databricks Previews Toolkit for Internal Data, AI App Creation

Databricks Apps is a new platform designed to make building internal data and AI applications something that can be done in a few clicks. Available now in public preview on AWS and Azure, the template-based system lets users weave data and frameworks of choice into full-featured apps that can run in the Databricks environment. The company says the system can code and deploy a secure data app with AI integration in five minutes. “Ideal use cases include data visualization, AI applications, self-service analytics and data quality monitoring,” according to the San Francisco-based company. Read more

Amazon Fire TVs to Carry Freely Streaming in the UK This Fall

Freely, the free UK streaming service broadcasters collectively launched in April, has gained a foothold on smart TVs that run Amazon’s Fire TV OS. Backed by the BBC, ITV, Channel 4 and Channel 5, Freely combines free live linear channels with on-demand content in an ad-supported streaming environment. Since those broadcasters must, by government charter, offer “programming beneficial to the public interest,” there has been concern around keeping them relevant and accessible in the streaming era. The deal between Freely and a tech giant with a popular OS is seen as a big win. Read more

Samsung Developer Conference Emphasizes AI, One UI 7 UX

Samsung heralded the world of personalized AI at its 10th annual developer conference, where Samsung Electronics Vice Chairman, CEO and Head of Device eXperience Jong-Hee Han said those who own the company’s top of the line TVs will soon have generative AI, ChatGPT and a more responsive relationship with Bixby, Samsung’s smart assistant. The company introduced AI Cast, making it simpler to get intelligence from Galaxy phones to Samsung TVs. The Galaxy S24 series, released early this year, has native AI that will soon generate content that can be beamed to a sprawling TV screen. Read more

TikTok Intros AI-Driven Ad Campaign Automation with Smart+

Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Read more

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