Top Stories

ByteDance’s TikTok Tests E-Commerce and Job Search Tools

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Read more

Amazon Is Busy Fighting Counterfeit Goods and Fake Reviews

In its first Brand Protection Report, Amazon revealed that it “seized and destroyed” 2+ million counterfeit products sent to Amazon warehouses in 2020 and “blocked more than 10 billion suspected bad listings before they were published in our store.” The products were destroyed so they would not be “resold elsewhere in the supply chain.” This number, however, only represents products from sellers that used Amazon fulfillment services. Amazon also removed tech accessory brands linked to fake review schemes. Read more

Amazon and Apple Expand the Capabilities of Mesh Networks

Wireless bandwidth emitted by our Amazon and Apple devices is being used by other nearby devices to supplement existing Wi-Fi. Now, Amazon and Apple are expanding those programs. Amazon Sidewalk is adding post-2018 Echo devices including Echo speakers, Echo Dot, Echo Show, Echo Plus and Echo Spot devices and newer Ring Video Doorbell Pro models to communicate on the Sidewalk network via Bluetooth. Apple’s new AirTag device also sends out a wireless signal that can be used by iPhones, iPads and Macs in the area. Read more

Google Plans to Swap Cookies for Another Targeted Ad Tech

Google is making its first moves to adopt the Federated Learning of Cohorts (FLoC) tracking system by 2022. FLoC allows advertisers to target ads without exposing individuals’ personal data but, instead, groups people by similar interests, such as football fans, retired travelers or truck drivers. Google group product manager, user trust and privacy Chetna Bindra explained that, “this approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Read more

FCC Approves New Connectivity Fund for Schools, Libraries

The FCC unanimously agreed to enact the $7.17 billion Emergency Connectivity Fund Program to provide resources for U.S. schools and libraries to buy laptops, tablets, Wi-Fi hotspots and broadband connections for online learning during the pandemic. Starting on May 12, the program, part of President Joe Biden’s $1.9 trillion American Rescue Plan Act, will also provide $50 per month to low-income households and $75 to households on Native American lands to pay for broadband services and $100 towards buying a laptop or tablet. Read more

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