During this week’s CES 2021, Deloitte Consulting principal Dan Littman led an inquiry into how the 5G rollout fared in 2020, with AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman. “5G is a new-generation wireless technology filled with complexity of technology, ecosystems and government requirements,” said Littman. “And 2020 made everything a little more challenging.” He asked Chow and Holcman to describe how 5G has been challenged and/or accelerated during the year. Read more

Deloitte Consulting principal Dan Littman, AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman discussed current and future 5G use cases and obstacles to deployment during a CES 2021 session. Chow noted her group is seeing “the smart factory of the future,” especially due to sensitivities over human contact and proximity during COVID-19. “Education is similar,” she said. “We’re still heavily virtual and we won’t go [all the way] back to the way it was.” Read more

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Read more

Two CES 2021 panels addressed the current state and anticipated advances in quantum computing, which is already being applied to problems in business, academia and government. However, the hardware is not as stable and robust as people would like, and the algorithms are not yet up to the task to solve the problems that many researchers envision for them. This has not stopped entrepreneurs, major corporations and governments from dedicated significant resources in R&D and implementations, nor from VCs and sovereign funds making major bets on who the winners will be. Read more

MediaLink chair and chief executive Michael Kassan held a conversation during CES 2021 with WarnerMedia Studios and Networks Group chair and chief executive Ann Sarnoff on the impact of COVID-19 on the entertainment industry. Sarnoff, a 30+ year industry veteran, heads the Warner Bros. Pictures Group, HBO and HBO Max, the Warner Bros. Television Group, DC, and other WarnerMedia networks, channels and products. “When [AT&T Communications chief executive] John Stankey hired me a year and a half ago, he talked about breaking down the silos,” she explained of the organization’s new strategy. Read more