By
Debra KaufmanDecember 21, 2020
GoPro launched a new wireless remote with free firmware updates that is designed to control the company’s cameras even if they are far away or mounted somewhere hard to reach. Priced at $80 — the same as the previous Smart Remote — it is compatible with the Hero 9 Black, Hero 8 Black and Max cameras. Improvements in design include a larger display and an even bigger Record button on the front, ideal for use with gloved hands. Dubbed the miniature Remote, it is also waterproof up to a depth of 16 feet. Read more
By
Debra KaufmanDecember 21, 2020
Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Read more
By
Debra KaufmanDecember 18, 2020
Facebook took the offense against Apple for its new policies limiting personalized ads on its products, stating that this would disproportionately hurt small businesses that rely on such ads. It pointed to internal research that found small businesses earned 60 percent less without access to targeted advertising. Facebook vice president for ads and business products Dan Levy called Apple’s move anticompetitive, benefitting the company’s own profits at the expense of not just small businesses but also app developers. Read more
By
Debra KaufmanDecember 18, 2020
In the U.S. District Court for the Eastern District of Texas, 10 state attorneys general charged Google with abusing its dominance by overcharging publishers for ads and elbowing out rivals. The lawsuit also contends that Google struck a deal with Facebook to limit the latter’s efforts to compete for ads. Google claimed the suit is “baseless” and said that it intends to fight it. Another group of states is expected to file a case against Google. This lawsuit is the first to focus on tools that connect buyers and publishers of ad space. Read more
By
Debra KaufmanDecember 18, 2020
With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Read more