IBM and others are advocating the adoption of Confidential Computing, a standard that they state will provide deeper levels of security and privacy in the cloud. With encryption that can only be unlocked by keys held by the client, Confidential Computing guarantees that the company hosting data and applications can’t access the underlying data, regardless of whether it is stored in a database or passing through an application. That prevents hackers from accessing encrypted data when it moves to the application layer. Read more

In virtual production, filmmakers marry actors and digital environments in real time. Now, in the United Kingdom, video game developer Rebellion Developments has completed what it says is the first “all virtual” film, the five-minute “Percival,” which was broadcast on Rebellion’s YouTube channel. The company built a studio to create more such virtual productions out of its library of intellectual property. Rebellion said “Percival” was shot entirely in front of large flat screen displays connected to PCs running Unreal Engine. Read more

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Read more

Affirming the FCC’s authority over social media companies, chair Ajit Pai has launched an official effort to “clarify” how Section 230 of the Communications Decency Act applies to them. “Social media companies have a First Amendment right to free speech — but they do not have a First Amendment right to a special immunity denied to other media outlets, such as newspapers and broadcasters,” he said. President Trump has often called for social media companies to be stripped of Section 230 protections. Read more

Although it didn’t reveal total Prime Day numbers, Amazon stated that small- and medium-size businesses in its marketplace earned $3.5+ billion during the event, a 60 percent increase from last year’s sales and a record for these vendors. It added that third-party sales on Prime Day grew more than Amazon’s own retail business. Prime Day was launched in 2015 and has become one of Amazon’s more crucial retail and marketing events. This year’s event was pushed from July to October due to the COVID-19 pandemic. Read more