During ETC@USC’s second Executive Coffee with… installment, executives from Universal Pictures discussed trends in consumer behavior. “What’s the future of entertainment; in your hands, on a wall, and in the world around you?” was the topic of Universal’s first of two sessions with USC students. The September 29 session was hosted by CTO Michael Wise, along with VP of technology partnerships & innovation Greg Reed and media technology manager Lindsey Townley. Twelve students from USC’s School of Cinematic Arts plus four students from other USC schools took part. Read more

Deloitte Insights’ recent Digital Media Trends survey revealed that 71 percent of consumers are not comfortable about attending a movie in the theater in the next month and just over 50 percent said they wouldn’t go to a theater in the next six months. The survey revealed that a mere 18 percent of U.S. consumers have gone to see a movie in a theater since the COVID-19 pandemic began. Deloitte concluded that, when the pandemic is over, “it is unclear what role movie theaters will play in consumer entertainment.” Read more

China’s top quantum research group said its Jiuzhang quantum computer produced results in minutes that would take 2+ billion years by the world’s No. 3 powerful supercomputer. That exceeds Google’s prototype quantum computer which, last year, came up with a result in minutes that it estimated would take a supercomputer 10,000 years. The two quantum computers work differently: China’s University of Science and Technology’s computer manipulates photons, whereas Google’s builds quantum circuits via super-cold superconducting metal. Read more

Amazon is slowly rolling out Amazon Sidewalk, first revealed in 2019 as an effort to create smart neighborhoods via wireless Bluetooth Low Energy (BLE) and 900MHz radio signals that can expand the connectivity reach to up to half a mile. Using a small amount of the home’s Wi-Fi bandwidth, Amazon Sidewalk can connect the user with any compatible device, such as garage door openers or outdoor lights, without any additional hardware. Amazon has unveiled it first as a free software update to Echo speakers and Ring cameras. Read more

To kick off ETC@USC’s eight-part Executive Coffee with… series, Verizon’s Albert Lao led a Zoom discussion on September 23. “How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was the framing question for a wide-ranging discussion. Three students each from the cinema school and the engineering school, plus two students from the business school participated. Lao set up the discussion by showing a brief video explaining 5G and edge computing, and describing how they would impact entertainment creation, distribution and analytics. Read more