Consumer Technology Association president and chief executive Gary Shapiro held a conversation with the incoming Biden administration’s designated director of the National Economic Council Brian Deese. In that position, Deese will advise President-elect Joe Biden on domestic and international economic policy and coordinate the administration’s economic agenda. “Taking the vision and direction of the president and turning it into an action plan across all agencies is particularly important at times of economic crisis,” he said. Read more

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Read more

The Harris Poll’s CEO John Gerzema and Mastercard’s EVP of North America marketing and communications Cheryl Guerin presented data from their recent joint market research study of COVID-19’s impact on digital commerce. They grouped their findings around four key trends: The Touchless Revolution, The Betterment Boom, The Rise of Revenge Spending and The Uncalendared Year. The presentation was followed by a 30-minute discussion with panelists Julia Hammond of MDC Partners, DyShaun Muhammad of Uber, Lou Paskalis of Bank of America and Katie Riccio Puris of TikTok. Read more

During a CES 2021 panel moderated by The Female Quotient chief executive Shelley Zalis, AI industry executives probed issues related to gender and racial bias in artificial intelligence. Google head of product inclusion Annie Jean-Baptiste, SureStart founder and chief executive Dr. Taniya Mishra and ResMed senior director of health economics and outcomes research Kimberly Sterling described the parameters of such bias. At Google, Jean-Baptiste noted that, “the most important thing we need to remember is that inclusion inputs lead to inclusion outputs.” Read more

At the opening of the all-digital CES 2021 this week, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh described their predictions for innovation and technology trends to expect in the coming year, noting that the CTA provides 30 studies a year on its website. Koenig put 2021 in context as following a tough 2020 of COVID-19 and related economic downturn. “As a global community we confronted a lot of those challenges together and saw a myriad of solutions from tech innovation,” he said. Read more