By
Debra KaufmanAugust 31, 2020
ByteDance is expected to soon make a deal to sell TikTok’s U.S. operations to one of two groups of suitors: Microsoft, now teamed up with Walmart, or Oracle, potentially supported by a coalition of investors. According to sources, discussions are still “fluid.” Walmart entering the fray has changed the calculus; its background in digital sales could push TikTok to evolve to a platform with e-commerce integration. A sale to Oracle, however, might focus more on TikTok’s data to buttress its own advertising, cloud and data businesses. Read more
By
Debra KaufmanAugust 31, 2020
Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Read more
By
Debra KaufmanAugust 31, 2020
In its antitrust investigation of Google, the U.S. Department of Justice and state attorneys general are looking at whether the Big Tech company engages in “tying,” a practice of bundling products together with the aim of blocking competition. According to sources, the government officials have questioned executives at competing companies about Google’s Network, the division that sells end-to-end digital advertising services, and whether it offers advertisers enticing terms to buy into its complete ecosystem. Read more
By
Debra KaufmanAugust 28, 2020
Three members of the Sparks Group, a sophisticated global piracy ring, were arrested on federal charges of international piracy of movies and TV shows distributed online prior to their release dates, said acting U.S. attorney for the Southern District of New York Audrey Strauss. British citizen George Bridi was arrested in Cyprus, American Jonatan Correa was arrested in Olathe, Kansas and a third man, Umar Ahmad of Norway, is still being sought. TorrentFreak founder Ernesto van der Sar said, “the charges are significant.” Read more
By
Debra KaufmanAugust 28, 2020
TikTok chief executive Kevin Mayer quit the company only months after assuming the role. The company’s general manager Vanessa Pappas will become the interim chief. Sources stated that Mayer, formerly of Disney, decided to leave TikTok after President Trump issued a ban on the popular social platform unless its Chinese parent company ByteDance sold its assets to a U.S. company within 90 days. Mayer’s resignation letter stated that he had reflected on “what the corporate structural changes will require, and what it means for the global role I signed up for.” Read more