At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Read more

Nvidia and Mercedes-Benz collaborated on an AI-enabled in-vehicle computing system, powered by Nvidia’s Drive AGX Orin and set to launch in 2024. The new system will be able to automate driving of regular routes and, via an over-the-air-in-car system, allow drivers to download in-car safety, convenience, entertainment and subscription apps and services. Drive AGX Orin relies on a system-on-chip built of 17 billion transistors that integrates with Nvidia’s graphics chip architecture and Hercules cores. Read more

At WWDC this week, Apple officially announced its plan to move from Intel chips to ARM-based “Apple Silicon” chips. With its own chips, Apple will no longer have to rely on Intel’s update cycles. It also means that Apple will be able to bring its customized neural engines to Macs for tasks that use machine learning. Apple stated that developers will be able to create apps that run on ARM-based Macs in Xcode’s new version, which will also continue to support Intel x86 Macs. Additionally, the company announced iOS 14 (with home screen widgets), iPadOS 14 (with Scribble handwriting-to-text conversion), macOS and Safari upgrades, spatial audio for AirPods Pro, Apple TV updates, and more.  Read more

While the United States and China compete to create the world’s most powerful computers, a Japanese supercomputer, dubbed Fugaku, took first place in Top500’s speed ranking. At the Kobe-based RIKEN Center for Computational Science, Fugaku achieved 2.8 times more calculations per second than the previous speediest system, IBM’s at Oak Ridge National Laboratory in Tennessee. Fugaku, which pushed another IBM computer at Lawrence Livermore National Laboratory in California to third place, is based on ARM chip technology. Read more

Less than a year ago, Microsoft’s Xbox unit signed two very popular streamers to its Mixer video game streaming platform: Ninja (Tyler Blevins) and Michael “Shroud” Grzesiek. But their presence didn’t build the huge global fan base for Mixer that Microsoft hoped for. It’s therefore no surprise that Microsoft is shuttering Mixer, but more surprising, perhaps, that it will partner with Facebook on its xCloud mobile game service. From July 22, visitors to Mixer will be diverted to Facebook Gaming. Read more