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NAB Panel to Address Virtual Production of ETC Film Project

NAB Show, with sponsor Grass Valley, will offer online sessions September 2 that address topics related to “Production in a Pandemic.” In partnership with the Entertainment Technology Center @ USC, the day’s first session — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” (10:00 am PT) — will feature a panel of industry experts discussing the methods used to produce the short film “Ripple Effect.” The project focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment.  Read more

ByteDance Considers Two Competing Offers for TikTok U.S.

ByteDance is expected to soon make a deal to sell TikTok’s U.S. operations to one of two groups of suitors: Microsoft, now teamed up with Walmart, or Oracle, potentially supported by a coalition of investors. According to sources, discussions are still “fluid.” Walmart entering the fray has changed the calculus; its background in digital sales could push TikTok to evolve to a platform with e-commerce integration. A sale to Oracle, however, might focus more on TikTok’s data to buttress its own advertising, cloud and data businesses. Read more

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Read more

Antitrust Officials Focus on Google’s Advertising Ecosystem

In its antitrust investigation of Google, the U.S. Department of Justice and state attorneys general are looking at whether the Big Tech company engages in “tying,” a practice of bundling products together with the aim of blocking competition. According to sources, the government officials have questioned executives at competing companies about Google’s Network, the division that sells end-to-end digital advertising services, and whether it offers advertisers enticing terms to buy into its complete ecosystem. Read more

International Agencies Arrest Members of Global Piracy Ring

Three members of the Sparks Group, a sophisticated global piracy ring, were arrested on federal charges of international piracy of movies and TV shows distributed online prior to their release dates, said acting U.S. attorney for the Southern District of New York Audrey Strauss. British citizen George Bridi was arrested in Cyprus, American Jonatan Correa was arrested in Olathe, Kansas and a third man, Umar Ahmad of Norway, is still being sought. TorrentFreak founder Ernesto van der Sar said, “the charges are significant.” Read more

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