To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Read more

AT&T launched HBO Max this week, with a plan to spend $4.5+ billion on the streaming platform over the next few years. AT&T, which hopes to sign up 50 million HBO Max subscribers by 2025, bought Time Warner for $85.4 billion in 2018 with the idea of creating a significant streaming platform. HBO Max, which costs $15 per month, offers 10,000 hours of programming, including HBO series “Game of Thrones” and “Succession” as well as Warner Bros. hit TV shows such as “Friends” and “The Big Bang Theory.” Read more

The House of Representatives, after closed-door negotiations, came to an agreement to bring an amendment to vote that would protect Americans from FBI and CIA surveillance of their web browsing history without a warrant. The amendment, introduced by Zoe Lofgren (D-California) and Warren Davidson (R-Ohio), would be a “significant reform to Section 215 [of the USA Patriot Act] that protects Americans’ civil liberties,” said Lofgren. However, after full details of the proposal were released, debate over who would specifically be protected led to the amendment’s downfall. Read more

Niantic, the developer of “Pokémon Go,” raised $470 million to evolve the mobile game into a full-featured augmented reality platform. The company, valued at $4 billion, will rely on “Pokémon Go” players to build its 3D data collection by sharing videos of real-world PokéStop and Gym locations. By crowdsourcing such assets, Niantic plans to build 3D maps with “a better understanding of the depth and the complexities of the real world.” The 3D data collection will debut in June to “Pokémon Go” players ranked above Level 40. Read more

Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Read more