Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Read more

Google ended its Isolated Region initiative to offer cloud services in China and other so-called sovereignty sensitive markets that strictly regulate companies whose services include collecting or processing personal data. Begun in 2018, the Isolated Region initiative would have complied with rules in China that require Western companies providing data or networking to form joint ventures with Chinese companies. The business would also be sequestered from Google’s existing cloud services including data centers. Read more

Facebook commissioned an audit, and civil rights attorney Laura Murphy with Relman Colfax attorneys delivered an 89-page report that praised the company for adding rules against voter suppression and creating a team to study algorithmic bias. But it also excoriated Facebook for “vexing and heartbreaking decisions [it] has made that represent significant setbacks for civil rights.” Meanwhile, Facebook is still working to address misinformation on its platform. It recently removed accounts belonging to Roger Stone, which were linked to fake accounts active around the 2016 presidential election. Read more

Although deepfakes have mainly been associated with fake news, hoaxes and pornography, they’re now also being used for more conventional tasks, including corporate training. WPP, with startup Synthesia, has created localized training videos by using AI to change presenters’ faces and speech. WPP chief technology officer Stephan Pretorius noted that the localized videos are more compelling and “the technology is getting very good very quickly.” In COVID-19 times, deepfakes can also lower costs and speed up production. Read more

Chinese app TikTok has had a tumultuous few weeks. After being banned in India due to political tensions between that country and China, TikTok ceased its activities in Hong Kong in response to its concerns about the mainland’s imposition of a natural security law. In the U.S., the Trump administration is considering limiting the app’s access to its users. Now, sources say the U.S. Justice Department and Federal Trade Commission are probing allegations that TikTok has violated a 2019 agreement on children’s privacy. Read more