Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Read more

As use of Zoom Video Communications’ conferencing services have soared, the company’s chief executive Eric Yuan has had issues scaling up the popular app. The nine-year-old tool, once a favorite in the business world, is now ubiquitous among a wide swathe of consumers, educators and others. Issues with privacy and hacking have arisen, and Yuan admitted he “messed up” on security, especially with the claim — proven false — that Zoom offered end-to-end encryption. Yuan said the full encryption feature will be available in a few months. Meanwhile, some users are switching to other platforms. Read more

A group of Big Tech companies — including Akamai, Amazon, Facebook, Google, Microsoft and Netflix — have signed on to Mutually Agreed Norms for Routing Security (MANRS), a group designed to improve the Internet’s routing security. The ability to hijack Internet connections has proven too tempting and too easy for some evildoers, and MANRS is intended to tighten up security in an environment that has emboldened criminals and nation-state spies to create ever-bigger, more dangerous disruptions. Read more

Artificial intelligence is one bright spot in an otherwise gloomy employment picture. According to International Data Corp., the number of AI jobs could increase as much as 16 percent in 2020, for a total of 969,000 workers in data engineering, data science and machine learning development. That’s up from the 13 percent IDC predicted before the coronavirus took hold. But, said IDC global research lead Ritu Jyoti, 11 percent growth is also a “worst case scenario” during what are uncertain times. Read more

Amazon is readying the launch of Relentless Studios, the company’s video-gaming division. In May, it will introduce its first original game “Crucible,” a big-budget sci-fi shooter. It is also in development on its new cloud gaming platform, code-named Project Tempo and developing more casual games for its Twitch streaming service. With these new efforts, Amazon is competing on another front with Google and Microsoft, which have increased their gaming offerings. Video-gaming has skyrocketed during the coronavirus pandemic. Read more