By
Paula ParisiSeptember 5, 2024
TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Read more
By
Paula ParisiSeptember 5, 2024
China’s largest cloud computing company, Alibaba Cloud, has released a new computer vision model, Qwen2-VL, which the company says improves on its predecessor in visual understanding, including video comprehension and text-to-image processing in languages including English, Japanese, French, Spanish, Chinese and others. The company says it can analyze videos of more than 20 minutes in length and is able to respond appropriately to questions about content. Third-party benchmark tests compare Qwen2-VL favorably to leading competitors and the company is releasing two open-source versions with a larger private model to come. Read more
By
Paula ParisiSeptember 5, 2024
After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Read more
By
Paula ParisiSeptember 4, 2024
An AI-powered coding app called Cursor is building a fanbase, with everyone from hobbyists to engineers subscribing to the service. The platform reportedly has 30,000 paying customers, among them employees at OpenAI, Midjourney and Perplexity. Referred to as “the ChatGPT of coding,” Cursor uses popular models including GPT-4o and Claude 3.5 Sonnet to automate building apps and other coding tasks. Cursor was launched by two-year-old startup Anysphere, which has raised more than $60 million in Series A funding led by Andreessen Horowitz and Thrive Capital. Read more
By
Paula ParisiSeptember 4, 2024
A federal judge has partially blocked a new Texas law by disallowing requirements that social platforms identify minors and filter content for their safety. The Securing Children Online Through Parental Empowerment (SCOPE) Act, signed last year, threatens free speech due to its “monitoring and filtering” requirements the court ruled as the basis for a temporary injunction. Under the law, registered users under 18 will be subject to limited data collection, target advertising bans and parental consent for financial transactions. SCOPE would affect a range of online services, with large social platforms a focus. Read more