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Threads Tests New Feature That Draws Comparisons to X Pro

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Read more

Venu Sports Is Name of New Streamer from ESPN, FOX, WBD

Venu Sports (pronounced “venue”) has been selected as the name of the new streaming joint venture launching this fall from Disney/ESPN, Fox Corporation and Warner Bros. Discovery. Although pricing has yet to be announced (some estimate it will run $40-$50 per month), the partners are underway in branding their bundled package, unveiled in February as an effort to reach sports fans who don’t already subscribe to pay TV. In March the group announced the new venture’s CEO would be Pete Distad, who spent six years at Hulu followed by a decade at Apple in positions including running global distribution and business ops for Apple TV+. Read more

TikTok Tests Long-Form Video That Could Challenge YouTube

TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Read more

Looking Glass Debuts Two New Headset-Free Spatial Displays

Looking Glass has launched a new 32-inch, glasses-free spatial display and an OLED version of its 16-inch model. The screens come in both landscape and portrait orientations and are aimed at XR professionals requiring visualization for 3D digital images, video and applications in real time. The 3D displays broadcast 45-100 views for what the company says is an uncompromised group-view experience. Sensors for touchless gesture control are available and the devices support a wide variety of software, including plugins for Unity, Unreal, Blender and WebXR. The 16-inch OLED lists for $4,000 but is offered at $3,000 for a limited time. Read more

Netflix Takes Advertising In-House with Launch of Ad Server

Netflix is launching its own ad server, bringing control of the advertising experience of its 270 million subscribers in-house. The company will use its new ad tech to create personalized ads that can be highly targetable, Netflix President of Advertising Amy Reinhard said onstage at the upfronts, providing brands with new ways to buy and to slice and dice consumer data. The deployment puts Netflix in the mix with other industry heavyweights like Google, Amazon and Comcast, which also operate their own ad servers. The move comes 18 months after Netflix entered the advertising business in partnership with Microsoft. Read more

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