Artificial intelligence is not particularly well understood, especially by consumers, suggested USA Today technology columnist Ed Baig, who moderated a CES panel on “Myth and Reality in Today’s AI.” One of the biggest myths addressed was that AI results in people losing their jobs. Foundation Capital partner Joanne Chen stated that, “nobody has lost their job due to AI.” Unity Technologies vice president of AI/machine learning Dr. Danny Lange agreed. “People will not lose their jobs but do other things,” he said. Read more

Moderated by Digital Trends editor-in-chief Jeremy Kaplan, a CES panel of three experts discussed the evolution of digital assistants, embedded both in devices and humanoid robots. Front Porch president Kari Olson, who is also chief innovation & technology officer, noted that, “at this point in time, we’re all toddlers” when it comes to our understanding of how to interact with digital assistants. Her company has created “possibility rooms” that enable consumers to test out devices embedded with AI assistants. Read more

Mobility was the focus of a day-long series of panels on Monday, which concluded with a session on the future of mobility, as seen through the eyes of General Motors chief marketing officer Deborah Wahl and Daimler Financial Services president/chief executive Klaus Entenmann. Wahl noted that the definition of mobility has always been “about the freedom to move and experience life on your own terms, via conventional vehicle shopping and ownership.” “We’re rethinking everything about the customer’s experience,” she said. Read more

One of the more interesting exhibitors at CES Unveiled was Artiris Parfum, which showcased its Compoz natural fragrance diffusion system. There are a number of vendors offering necklaces and masks that emit synthetic odors for individual scent-enhanced VR and AR experiences. Paris-based Artiris Parfum offers a system that lightly diffuses customized, programmable blends of up to five all-natural fragrances into a room to create a group programmable olfactory experience. Read more

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Read more