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Pandemic Shutdown Leading to Major Shifts in E-Commerce

When the U.S. shut down in March, people went online to shop. Adobe’s Digital Economy Index reported that U.S. e-commerce skyrocketed 49 percent in April, compared to the baseline period in early March. Some e-commerce companies have become stronger during the shutdown. But buying patterns have been volatile, with the latest uptick sparked by government stimulus checks that were sent out April 11. Many experts believe that consumer habits are changing in ways that will continue beyond the threat of the coronavirus. Read more

Facebook Leads Creation of Tech Industry Advocacy Group

Facebook is a founding member of American Edge, an emerging political advocacy group. Because it is registered as a non-profit, American Edge can raise money and publish ads without disclosing its donors. “We’re working with a diverse group of stakeholders to help build support for our industry, and while we’re leading an effort to start this coalition, it’s one of many we are contributing to and supporting,” said spokesperson Andy Stone. The group, however, has not yet officially launched. Read more

Huawei Phone Sales Slump Without Google Apps, Software

Banned from buying U.S. technology, Huawei Technologies is still struggling to replace Google apps, which it utilized for ten years. Although all demand for smartphones is down during the coronavirus pandemic, Huawei’s phones are seeing a 35 percent slowdown of shipments outside of China. According to Canalys, that’s more than double the drop faced by its rival Samsung Electronics and four times that of Apple. The slide threatens to topple Huawei from its No. 2 position in global cell phone brands. Read more

Amazon Shipping Recovers, States Question Worker Health

According to Amazon, the crush in deliveries sparked by the coronavirus pandemic is slowing down and it is again allowing suppliers to send an unlimited amount of inventory to its warehouses. Consumers can once again expect to see Amazon’s typical one- and two-day deliveries return in the next few weeks. Once it fell behind, Amazon had to hire 175,000 people to meet demand. As to the number of its own workers struck down by COVID-19, Amazon declines to reveal figures, saying they are “no worse” than the rest of the country. Read more

Pandemic Disrupts Traditional TV Upfronts and Ad Spending

Spring is when the television industry holds glitzy upfronts to showcase their fall TV lineup to advertisers in impressive locations like Carnegie Hall and the Beacon Theatre. NBCUniversal, for example, typically holds its upfront at Radio City Music Hall. This year, however, the coronavirus pandemic is impacting the traditional approach to upfronts. NBCUniversal chair of advertising & partnerships Linda Yaccarino held court over a livestreamed presentation from her home, joined by two celebrities making remote appearances. Advertisers accessed the upfront by clicking on a private link. Read more

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