TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Read more

Looking Glass has launched a new 32-inch, glasses-free spatial display and an OLED version of its 16-inch model. The screens come in both landscape and portrait orientations and are aimed at XR professionals requiring visualization for 3D digital images, video and applications in real time. The 3D displays broadcast 45-100 views for what the company says is an uncompromised group-view experience. Sensors for touchless gesture control are available and the devices support a wide variety of software, including plugins for Unity, Unreal, Blender and WebXR. The 16-inch OLED lists for $4,000 but is offered at $3,000 for a limited time. Read more

Netflix is launching its own ad server, bringing control of the advertising experience of its 270 million subscribers in-house. The company will use its new ad tech to create personalized ads that can be highly targetable, Netflix President of Advertising Amy Reinhard said onstage at the upfronts, providing brands with new ways to buy and to slice and dice consumer data. The deployment puts Netflix in the mix with other industry heavyweights like Google, Amazon and Comcast, which also operate their own ad servers. The move comes 18 months after Netflix entered the advertising business in partnership with Microsoft. Read more

Google is offering developers a toolkit for incorporating generative AI features into mobile and web applications. Firebase Genkit, an open-source framework, is available now in beta. Blending models, cloud services, agents, data sources and more in a “code-centric approach” developers are used to, the Genkit makes building and debugging for AI easier, according to Google. The first release is built for JavaScript and TypeScript developers, making building AI-powered apps available to professionals who specialize in building server-side applications using the Node.js JavaScript runtime. Read more

The Google Home API has been opened to developers that want to use the smart home devices and automations in apps. “Building on the foundation of Matter, we’ve re-envisioned Google Home as a platform for developers — all developers, not just those that build smart home devices,” the company announced at Google I/O. The new APIs provide access to over 600 million devices with a single integration and create the possibility for Google TVs to serve as smart home hubs. Google’s established partners have access to the Home APIs, and the company is now waitlisting other interested developers. Among the first partners are ADT and Eve. Read more