During CES 2020, Spotify revealed plans to leverage its massive amount of user data in order to introduce targeted advertising in its exclusive podcast content. With its proprietary Streaming Ad Insertion (SAI) tech, Spotify will analyze data based on user location, type of device, gender, age and more to insert advertisements in real time (Spotify already automates dynamic ad insertion for its music streaming). The company could eventually become a major podcast ad network if it ends up placing ads in other networks’ content as well. Read more

NBCUniversal presented its Peacock streaming service to journalists, ahead of the planned April 15th launch. The service, which relies on ads not subscriptions, will offer news, sports and other live broadcasts in addition to 15,000 hours of TV shows and movies. NBCUniversal chairman Stephen Burke described Peacock as “the equivalent of a 21st century broadcast business, delivered on the Internet.” Tina Fey, Seth Meyers and Jimmy Fallon were on hand as well as NBC News anchors Rachel Maddow, Lester Holt and Savannah Guthrie. Read more

During CES 2020 in Las Vegas this month, IBM announced its continued efforts to develop practical applications using quantum computing. The company emphasized the expansion of IBM Q Network, which now includes more than 100 organizations across industries such as air travel, automotive, banking, electronics, energy, health and insurance. IBM announced new collaborations with Anthem, Delta Air Lines, Georgia Tech, Goldman Sachs, Los Alamos National Laboratory, Stanford University, Wells Fargo and Woodside Energy, in addition to a number of government research labs and startups. Read more

The National Security Agency (NSA) discovered a vulnerability in versions of Windows and, instead of retaining it, reported it to Microsoft, which is now patching the flaw in its handling of certificate and cryptographic messaging functions. The vulnerability could have enabled attackers to use malicious code that would pretend to be legitimate software. Microsoft also warned all current users of Windows 7 Home Basic, Home Premium, Professional or Ultimate to upgrade immediately. Read more

After five years of work, California-based Mojo Vision demonstrated Mojo Lens, a smart contact lens that is still in research and development. For now, the demonstrations are via a virtual reality headset rather than an actual contact lens. But Mojo Vision’s goal is to create a means of “invisible computing,” which will provide an interface that enables consumers to reduce their use of screens. Co-founder/chief technology officer Mike Wiemer explains that Mojo Lens will be “very discreet.” Read more