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Sony Plans Software Subscription Future with Image Sensors

In May, Sony revealed the first two models of its intelligent vision sensors, which the company described as the world’s first image sensors with integrated AI processors. Now, the company plans a major shift from hardware sales to “software by subscription” for data-analyzing image sensors on location. The move reflects Sony’s effort to move to a model based on recurring revenue. At Sony Semiconductor Solutions, senior general manager Hideki Somemiya noted that AI-enabled analysis of such data will form “a market larger than the growth potential of the sensor market itself in terms of value.” Read more

Facebook Unveils Three Prototype Holographic VR Headsets

Facebook just revealed a holographic optical architecture for a future VR headset that will be both thinner and lighter, replacing the current bulkier glasses and headsets. The technology, described in “Holographic Optics for Thin and Lightweight Virtual Reality,” a Siggraph 2020 research paper, uses a “pancake optics” design that combines layers of holographic film with a laser projection system and directional backlights. The results can be either flat imagery or volumetric holograms. Read more

ETC Publishes Specification for Naming VFX Image Sequences

The Entertainment Technology Center (ETC@USC) VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. ETC’s specification, which aims to standardize the process for media production, is available online for anyone to use. Read more

Big Tech Firms Face More EU Scrutiny, Facebook Loses Case

The European Union increased its efforts to regulate major U.S. technology companies, including Amazon, Apple and Google, with a new tool that allows it to investigate any potential antitrust issue and force changes without proving illegality. EU antitrust head Margrethe Vestager warned that the tech behemoths potentially risk being broken up as a “last resort” if they don’t adhere to the rules. Meanwhile, a German high court ruled against Facebook finding it abused its social media dominance to illegally harvest user data. Read more

Justice Department Probes Requirements of Apple App Store

The Justice Department is scrutinizing Apple’s App Store rules, specifically the requirement that app developers use Apple Pay, which takes up to a 30 percent cut. Since mid-2019, lawyers have been interviewing app developers about their experiences with Apple. Developers have pushed back by blocking subscriptions and payments on their apps or charging higher rates on iPhone apps. The DOJ’s antitrust resources are focused on Google’s dominance in digital advertising, which may result in a case as early as this summer. Read more

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