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Google Plans Changes to How Long It Holds on to User Data

Google disclosed that it had changed its policy regarding how long it will hang on to users’ search data. Last year, the company introduced an option that allowed users to automatically delete data related to Internet searches, requests made to Google Assistant and location history after three months or 18 months. Beginning now, Google’s default policy is to automatically delete location history, voice recordings and web/app activity on new accounts after 18 months. The settings on existing accounts will remain the same. Read more

Deloitte Study Warns Growth in Streaming Subs May Not Last

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Read more

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Read more

Nvidia, Mercedes-Benz Build AI-Powered Self-Driving System

Nvidia and Mercedes-Benz collaborated on an AI-enabled in-vehicle computing system, powered by Nvidia’s Drive AGX Orin and set to launch in 2024. The new system will be able to automate driving of regular routes and, via an over-the-air-in-car system, allow drivers to download in-car safety, convenience, entertainment and subscription apps and services. Drive AGX Orin relies on a system-on-chip built of 17 billion transistors that integrates with Nvidia’s graphics chip architecture and Hercules cores. Read more

WWDC: Apple Unveils New Silicon Chips, macOS, iOS, More

At WWDC this week, Apple officially announced its plan to move from Intel chips to ARM-based “Apple Silicon” chips. With its own chips, Apple will no longer have to rely on Intel’s update cycles. It also means that Apple will be able to bring its customized neural engines to Macs for tasks that use machine learning. Apple stated that developers will be able to create apps that run on ARM-based Macs in Xcode’s new version, which will also continue to support Intel x86 Macs. Additionally, the company announced iOS 14 (with home screen widgets), iPadOS 14 (with Scribble handwriting-to-text conversion), macOS and Safari upgrades, spatial audio for AirPods Pro, Apple TV updates, and more.  Read more

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