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Comcast to Invest $2 Billion in Peacock Streaming Service

Comcast chief financial officer Mike Cavanagh announced that the Philadelphia-based telecom giant plans to invest $2 billion in NBCUniversal’s streaming service Peacock during 2020 and 2021, with the expectation that it won’t be profitable for five years. Cavanagh, who spoke at the UBS Global TMT Conference in New York City, added that the spending will represent, at its height, only about 1 percent of Comcast’s annual revenue. Comcast pay-TV subscribers will have free access to Peacock, scheduled to debut in April 2020. Read more

TikTok Intros Top 100 Video List, Pushes ‘Hotbed of Talent’

TikTok released its TikTok 100, the top videos in areas including beauty and style, sports, pets and dance trends. According to The New York Times, among the niche memes are #TikTokChecks (where users show off locations/objects as “markers of their identity”), VSCO girls (a “subculture consisting of scrunchies, Hydro Flasks and environmentalism”) and “walk a mile” (people creating high heels out of odd objects, to an Iggy Azalea riff. Among its successes, TikTok has made an impact on the music industry and played a role in the breakout success of Lil Nas X. Read more

CES: Expectations for the Immersive Experience Landscape

When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Read more

T-Mobile, Sprint Defend Proposed Merger in Federal Court

The Democratic attorneys general of 13 states and the District of Columbia are suing to block the merger of T-Mobile and Sprint. According to legal experts, a suit in which so many states reject of the federal government’s settlement — and move to block it, without any federal support — is unprecedented. Merged, T-Mobile and Sprint, the third and fourth largest telecom carriers, would rival AT&T and Verizon Communications. The federal government approved the deal earlier this year, after demanding some concessions. Read more

Study Reveals Power, Reach of Paid Influence Campaigns

The NATO (North Atlantic Treaty Organization) Strategic Communications Centre of Excellence, an independent group that advises the organization, conducted a test to see how well big tech companies such as Facebook and Twitter are doing in filtering out paid influence campaigns that use automated bots and other means to manipulate social media. It did so by hiring 11 Russian and five European companies in the business of selling fake social media engagement and found that a small amount of money could cause a lot of damage. Read more

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