For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

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Ahead of the launch of two new streaming services, Disney+ and Apple TV+, Hulu is taking steps to add more personalization to its platform. After launching an enhanced recommendation engine that takes into account what viewers watch and when, it’s now introducing Like and Dislike buttons that will enable more personal and accurate content recommendations. The new buttons now appear across the Hulu platform. When using a living room device, you’ll see them on the Details page; when using a computer, you’ll see them on the Homepage.

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In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

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The Federal Communications Commission approved the merger between T-Mobile and Sprint yesterday, months after the Justice Department gave its approval. FCC chair Ajit Pai and Republican commissioners Brendan Carr and Michael O’Rielly indicated their support of the deal in May, believing that it would lead to a faster deployment of 5G. Democrats voted against the merger, and commissioner Jessica Rosenworcel argued that it would lead to higher prices and less innovation, ultimately impacting consumers. A coalition of state attorneys general are still attempting to prevent the merger with a multistate lawsuit. Read more

At Google’s annual hardware event this week, the company introduced the new Pixel 4 and Pixel 4 XL smartphones, both featuring an extra camera lens, infrared scanner for unlocking the phone, and emphasis on computational photography for automatically processing more professional-looking images (even photos of the night sky). Both phones use Qualcomm’s Snapdragon 855 chipset and come equipped with 19:9 “Smooth” displays, which refresh up to 90 times per second, and the touchscreens allow users to poke it or squeeze the body if they want to call upon Google’s built-in Assistant. 

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