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CES 2020: How Keynotes Will Impact the 2020 Conversation

Are CES keynote presentations and conference programs a crystal ball to the future? Do they shape the conversation and influence the trends that will ultimately emerge from the annual tech and innovation gathering that begins this Sunday, January 5 in Las Vegas? Or are they a calculated mix of corporate hype and politics supporting the agenda of the Consumer Technology Association (CTA), owner of CES? In our experience at CES, especially the most recent years, the answer tends to be all of the above. The keynote lineup is remarkable this year for what is not on the stage as much as who is. The new decade dawns with an emphasis on ways to apply technology and innovate on the advances predicted for the past 20 years. Read more

China’s Cloud Hopper Cyberhack Bigger Than First Revealed

Cloud Hopper, a massive cybertheft effort allegedly run by China’s intelligence services and operating through cloud services since at least 2016, is much bigger than it was originally believed to be. U.S. prosecutors identified and charged two Chinese nationals, but both remain at large. The original indictment listed 14 unnamed companies and about a dozen cloud providers. The Trump administration escalated the military’s use of cyber weapons, but hasn’t revealed its rules, leading to a bipartisan push for transparency. Read more

Fake Facebook Accounts Used AI-Generated Profile Photos

Facebook discovered and removed hundreds of fake accounts with AI-generated profile photos tied to Epoch Media Group, the parent company of news outlet The Epoch Times and other Falun Gong-related publications. The use of artificial intelligence to generate fake photos has long been a concern among computer scientists. Although these fake photos were not the level of those created at Big Tech companies, their widespread appearance on Facebook marks another way that disinformation can invade social media platforms. Read more

YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

This month, Alphabet-owned YouTube will begin limiting the data it collects on children’s videos and stop showing data-driven personalized ads. Video creators will be responsible for designating their content as targeting children and will face Federal Trade Commission fines if they do not do so. The FTC also won’t allow comments or other features such as pop-ups meant to increase viewership. The new data collection limits will likely have negative financial implications for creators of free kids’ content. Read more

Dynamic Branding: Ryff’s Quest for Virtual Product Placement

In the presence of decreasing ad rates and a growing SVOD media landscape, product placement has become an increasingly important revenue source. Ryff is looking to enhance this $11.44 billion market, according to data collected by Statista, by enabling virtual product placement. Their technology allows users to detect favorable locations in existing video and dynamically introduce photorealistic virtual products. On-demand product placement of branded goods has long been a dream of the advertising and marketing industry. As Ryff CEO and founder Roy Taylor said, “[It is] the only advertising format that can’t be skipped by the viewer.”

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