The digital advertising business is often opaque, and now 16 companies, banded together as Source, are calling for a more transparent pipeline as well as standards and best practices for sharing data on fees and authenticating content. Oracle and News Corporation, among the other ad agencies, publishers and ad tech firms, hope their efforts will boost digital advertising beyond behemoths Facebook and Google. Publishers have long stated that middlemen take too much of the pie in an expensive, clunky supply chain. Read more

Having exited the smartphone market in 2017, Microsoft will rejoin it by the 2020 holiday season with the Surface Duo, a foldable, dual-screen device. Developed in collaboration with Alphabet, Microsoft’s Surface Duo will run on the Android operating system and feature the Google Play Store. Microsoft stated its intent to develop its own software for the device. The company also announced its Surface Pro X, a thinner version of its Surface Pro laptop, which features a custom-designed chip co-developed with Qualcomm. Read more

In March, Senator Elizabeth Warren debuted her plan to break up big tech companies, from Amazon to Facebook. Her campaign paid for a billboard in San Francisco with the message in capital letters. Now, almost seven months later, leaked audiotapes reveal what Facebook chief executive Mark Zuckerberg thinks about her plans. In the tapes, Zuckerberg tells employees that, “if she gets elected president, then I would bet that we will have a legal challenge, and I would bet that we will win the legal challenge.” Read more

Facebook is slated to launch a News Tab as early as the end of October, but according to sources only a few of the publishers whose headlines appear there will get paid. The News Tab, which will appear on the toolbar at the bottom of the Facebook mobile app, will feature links for up to 200 publications, but sources say the social media giant never intended to pay all those news outlets. Sources note that it is similar to how Facebook built its Watch section, which includes videos it doesn’t pay for. Read more

Sony Interactive Entertainment cut the monthly fee of its subscription service PlayStation Now in half, from $20 per month to just under $10. It’s also added four new games: “God of War,” “Infamous Second Son,” “Uncharted 4: A Thief’s End” and “Grand Theft Auto V.” Because three of those come from Sony-owned studios, PS Now will be the only way to stream them live. PS Now, which debuted in 2014, has enjoyed a compounded annual growth rate of 40 percent. Its 700,000 subscribers pay for access to 800 games. Read more