Top Stories

CES: Expectations for the Immersive Experience Landscape

When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Read more

T-Mobile, Sprint Defend Proposed Merger in Federal Court

The Democratic attorneys general of 13 states and the District of Columbia are suing to block the merger of T-Mobile and Sprint. According to legal experts, a suit in which so many states reject of the federal government’s settlement — and move to block it, without any federal support — is unprecedented. Merged, T-Mobile and Sprint, the third and fourth largest telecom carriers, would rival AT&T and Verizon Communications. The federal government approved the deal earlier this year, after demanding some concessions. Read more

Study Reveals Power, Reach of Paid Influence Campaigns

The NATO (North Atlantic Treaty Organization) Strategic Communications Centre of Excellence, an independent group that advises the organization, conducted a test to see how well big tech companies such as Facebook and Twitter are doing in filtering out paid influence campaigns that use automated bots and other means to manipulate social media. It did so by hiring 11 Russian and five European companies in the business of selling fake social media engagement and found that a small amount of money could cause a lot of damage. Read more

Amazon and Facebook to Lease More Space in Manhattan

Less than a year after Amazon pulled out of a deal to build its second headquarters (HQ2) in Manhattan, it inked a lease for 335,000 square feet in the neighborhood to house more than 1,500 employees. Facebook is also reportedly in talks to lease 700,000 square feet in a nearby neighborhood. If that plan goes through, the social media platform, which has other real estate holdings in the city, would become one of its largest corporate tenants, which include JPMorgan Chase and Bank of America. Read more

CES: Streaming Digital Citizenship as a Societal Experiment

After years of development, direct-to-consumer streaming is poised to actively provide new choices for how the world consumes entertainment content. While it started as a response to the one-size-fits-all model offered by cable companies, it now offers choice of separate walled gardens, each with a different gate. Aggregators in the streaming space are quickly bulking up to what traditional providers charge based on the cost of channel acquisition. To some consumers this will seem like déjà vu. Others will choose carefully among the direct offerings to customize the content entering their world.  Read more

Also Noted