Apple researchers investigated what people really want in a digital assistant, finding that people deem an assistant “likeable” and “trustworthy” when it mirrored their own degree of chattiness. It also found that the features that make up mirroring can be extracted from the user’s speech patterns. Amazon researchers conducted a project that found Alexa can figure out what a user wants via so-called dialogue state tracking, in which it estimates and keeps tabs on a person’s goals throughout a conversation. Read more

Amazon’s search algorithm can make or break a product. Sources are now saying that the tech behemoth adjusted its system late in 2018 so that products that bring it bigger profits get the most visibility. That could include Amazon’s own brands over products that might be more relevant and popular. The tweak in the algorithm took place against the backdrop of ongoing tensions between the executives running Amazon’s retail businesses, who wanted the switch, and those at A9, the company’s search team, who did not. Read more

Walt Disney Studios and Microsoft inked a five-year deal to start transitioning filmmaking to Microsoft’s Azure cloud platform, with the goal of complete “scene to screen.” The effort is led by Disney’s StudioLAB. Walt Disney Studios chief technology officer Jamie Voris said the first step will be to move Avid editing tools into the cloud, to facilitate collaboration across locations. Microsoft U.S. president Kate Johnson noted that “we are at the tipping point for cloud in media and entertainment.” Read more

Verizon announced the formal commercial rollout of a 5G fixed wireless home network service in all its 5G enabled markets by year’s end. The new offering will combine the telecom’s broadband product Fios with its 5G Home product by taking advantage of their shared network architecture. Verizon plans to bring this new package to select areas in 30 cities. The move will provide the company with a pathway for expanding its home connectivity business at the same time it presents fresh options to consumers. Read more

Apple and Microsoft signed on as premier members of the Academy Software Foundation (ASWF), founded in 2018 to promote the use of open source software in the movie industry. By joining ASWF, Apple and Microsoft pushed annual funding for the organization over $1 million. Microsoft also joined ASWF’s governing board and technical advisory council. ASWF is a joint project of the Academy of Motion Picture Arts and Sciences and the Linux Foundation. ASWF executive director David Morin welcomed both companies into the fold. Read more