Netflix told Upfronts attendees its ad-supported tier now reaches more than 94 million global monthly active users, including more 18-34-year-olds than any other U.S. broadcast or cable network. The total grew by 20 million since November, when Netflix last publicly shared the tally. Making a case for ad support in a competitive market, Netflix President of Advertising Amy Reinhard added that the streamer’s U.S. users are “highly engaged, spending an average of 41 hours per month on Netflix.” The ad-supported tier was added in November 2022 and costs $7.99 per month (versus $17.99 monthly for the entry level ad-free plan). Read more

Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Read more

Cable giants Charter Communications and Cox Communications are merging in a $34.5 billion deal as the industry continues to contend with the impact of streaming services and related trends such as cord cutting. Charter and Cox are among the cable-based companies that have been focusing more on residential broadband businesses in recent years. The corporate name of the newly combined company will be Cox Communications, to be led by current Charter President and CEO Chris Winfrey, while Charter’s Spectrum cable and broadband will serve as the consumer-facing brand. The merger will involve $21.9 billion of equity and $12.6 billion of debt. Read more

Disney’s ESPN all-access streaming app, priced at $30 per month for an “unlimited” package, will roll out this fall. Those who subscribe as part of a Disney+ and Hulu ad-supported bundle will get all three services for $36 per month, discounted to $30 per month for customers who sign up at launch. Included in the new app — simply named “ESPN” — will be live NFL, NBA, college football and basketball games as well as programming from sister services ESPN2, the SEC Network and ESPN on ABC. The package will also feature new betting tie-ins, fantasy products, documentaries and studio programming. A “select” plan starts at $12 per month. Read more

CNN announced the planned fall launch of a new streaming direct-to-consumer service. Pricing and start date details have yet to be revealed, but network CEO Mark Thompson announced the new product Wednesday at the Warner Bros. Discovery Upfront in New York City. Thompson said the streaming service will be tied to a CNN.com subscription product. As with recent streaming launches from FOX and ESPN, CNN is taking care not to compete with its most lucrative customers, traditional cable providers, who will be able to pass through the new offering at no additional charge. Read more