In Chicago, Uber Technologies rolled out Uber Works, an app that matches workers with companies looking to fill temp positions. Uber will work with TrueBlue and other staffing companies, but will set the wages via an algorithm. The launch of the app comes as the company is under fire by regulators and struggles to make a profit. California, for example, just passed a law that would force companies to reclassify gig workers from independents to employees. Uber (and Lyft) spent money this year opposing the recently passed law. Read more

Focusing on the idea of “fixity,” Guidelines for the Preservation of Digital Audio-Visual Assets in the Cloud, the Entertainment Technology Center’s Archive working group white paper is now available online. This Adaptive Production working group, co-chaired by Paramount Pictures’ Andrea Kalas, was tasked with looking into a specific issue regarding archiving in the cloud and settled on pursuing the idea of fixity: an archivist’s term for ensuring the prevention of data loss in digital preservation. Read more

For Cybersecurity Awareness Month, Google is introducing three tools to give users more control over their data when using Google Assistant, Google Maps and YouTube. Maps will roll out “incognito mode” for Android users this month and include iOS users soon. YouTube will feature the “rolling auto-delete” feature available for location and web data history. The company will also build its password checkup into account controls, to make it easier for the user to determine if her logins have been part of a security breach. Read more

The digital advertising business is often opaque, and now 16 companies, banded together as Source, are calling for a more transparent pipeline as well as standards and best practices for sharing data on fees and authenticating content. Oracle and News Corporation, among the other ad agencies, publishers and ad tech firms, hope their efforts will boost digital advertising beyond behemoths Facebook and Google. Publishers have long stated that middlemen take too much of the pie in an expensive, clunky supply chain. Read more

Having exited the smartphone market in 2017, Microsoft will rejoin it by the 2020 holiday season with the Surface Duo, a foldable, dual-screen device. Developed in collaboration with Alphabet, Microsoft’s Surface Duo will run on the Android operating system and feature the Google Play Store. Microsoft stated its intent to develop its own software for the device. The company also announced its Surface Pro X, a thinner version of its Surface Pro laptop, which features a custom-designed chip co-developed with Qualcomm. Read more