Ford Motor Co. and Volkswagen AG are extending their seven-month-old alliance to include collaborating on self-driving and electric car technology. In a joint statement today, the companies announced that Volkswagen would invest $2.6 billion in Ford’s autonomous-vehicle partner Argo AI by providing $1 billion in funding and contributing its Audi $1.6 billion Autonomous Intelligent Driving unit, based in Munich. In 2017, Ford invested $1 billion in Pittsburgh-based autonomous vehicle startup Argo. Once the Ford-VW deal is finalized, Argo’s value is expected to reach $7 billion. Read more

IBM has a new strategy to compete with Amazon, Microsoft, Google and Alibaba in cloud computing: it spent $34 billion to acquire Red Hat, which specializes in open source software tools to write cloud computing applications. Red Hat already has partnerships with all the major cloud providers. IBM, a latecomer to this highly competitive sector, is presenting itself as a neutral party to those concerned about becoming too dependent on a single player. For this reason, Germany also has plans to build its own cloud infrastructure. Read more

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Read more

Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Read more

Almost a year ago, two of Twitter’s top executives decided that banning all speech considered “dehumanizing” would be a solution to making its site safer. This week Twitter unveiled its official guidelines of what constitutes dehumanizing speech — and they now solely focus on religious groups, representing a retreat from some of Twitter’s first unofficial rules. The company said the narrowing of its scope is due to unexpected obstacles in defining speech for its 350 million users who speak 43-plus languages. Read more