Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Read more

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Read more

Game engines are now being used by different industries for their ability to create realistic images and manipulate them in 3D. Epic Games with its Unreal Engine and Unity Technologies both enjoy a revenue stream from licensing their game engines, which also power popular games from “Fortnite” to “Pokémon Go.” Designers and engineers combine game engines with virtual reality headsets to build products and other assets in an environment they find helps them be more creative and quicker to solve problems. Read more

A growing number of venture capital and technology executives are pushing for a code of ethics for artificial intelligence startups, as well as tools to make algorithms’ decision-making process more transparent and best practices that include open, consistent communication. At Google, chief decision scientist Cassie Kozyrkov believes humans can fix AI problems. But the technology is still under intense scrutiny from the Department of Housing and Urban Development, the city of San Francisco and the European Commission, among others. Read more

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Read more